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• Analysing Brand and Marketing strategy for the Lingerie department, planning décor and marketing accordingly to promote key lines • Taking a proactive approach to sales, analysing trading responses and taking action to accelerate sales as needed, demonstrating creativity while maintaining tone of voice and brand message • Ensuring support through different channels such as international, website, social media and PR is secured through updating the stakeholders involved • Training and mentoring numerous graduates and staff • Consistently maintaining brand through acting as ‘Brand Guardian’ involving attending photoshoots including Rankin and Limited Collection • Researching major competitors which led to the effective segmentation of each lingerie sub-brand and resulted in lingerie being shot in a new, more meaningful way which achieved stronger brand recognition. The décor now highlights a technical product in a feminine way • Playing a key role in managing the Bra Fitting campaign involving creative written brief, photoshoot, distribution lists, briefing in décor formats for stores and liaising with multiple stakeholders including Social, International and PR to drive the campaign forward. Last campaign achieved 20% uplift in bra fits in store and generated £100k in incremental sales • Launching a new DD Brochure, the first of its kind which was launched with success using target marketing information acquired in focus groups • Driving footfall and sales through vouchers and brochures, printing up to 4million vouchers and 2 million brochures leading to 17% redemption rates and £500k increase in incremental sales • Leading the BCAM charity campaign – raising £19m to date • Deputising for the Marketing Manager as needed