Work history
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Campaign ManagerVisitBritain
London, United KingdomFull Time
A full time role working with Cabinet Office Tier 1 markets to execute and lead campaigns to drive awareness and consideration of Great Britain as a must visit destination. To devise better ways to present Campaign Reporting internally and to the UK Cabinet Office by analysing data to show return on investment and learnings for future campaigns. Assessing internal processes to improve efficiencies, ways of working and RASCI.
Recent work includes a Global partnership campaign with Expedia. VisitBritain and Expedia are bringing Britain’s cinematic magic to life with GOT THE SHOT. Filmed by BAFTA award winning Director Chris Faith and led by comedy duo Lara Ricote and Stevie Martin, this playful, high-energy campaign follows their search for the ultimate film-worthy locations—think epic fantasy battles in Wales, spy thrillers in Scotland, and grand Period drama scenes in the North East.
Running from 6th February to 31st March 2025, GOT THE SHOT uses Expedia’s global reach to inspire Experience Seekers in key markets (USA, Germany, France, Australia) to book their own adventure. With immersive video content, digital ads, and a dedicated Expedia hub, we’re putting Britain’s diverse regions in the spotlight, driving bookings and making Britain the star of the show 🇬🇧
Site: https://exploregreatbritain.expedia.com
Scotland: https://exploregreatbritain.expedia.com/video/25634
Wales: https://exploregreatbritain.expedia.com/video/25608
North East England: https://exploregreatbritain.expedia.com/video/25626
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Senior Marketing ManagerElemis
- London, United KingdomFreelance
A contract role to lead the DTC multi-channel briefs for Black Friday, Cyber, Christmas and Sale to drive traffic and trade on Elemis.com. Working with internal execution teams Online, Social Media, Digital Marketing, CRM and Creative. Ensuring that creative was to the highest quality and brand guidelines are met so that it is aligned across all digital channels.
Key achievements:
1. Cyber promotion drove £4.3m in net sales (+13% vs LY)
2. Briefed and printed a leaflet in a tight deadline (3 weeks) during peak trade for a Mystery Box promotion which was a legal requirement for customers to see the INCI’s (some product was unboxed). Liaised with Product Development and Regs teams for approval in UK/USA and Europe.
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Skills
- Events
- Marketing PR
- TV
- Visual Arts
- Print Design
- Art Direction
- Design
- Office
- Photoshop
Education
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BA (Hons) MarketingThe University of the West of England
- Bristol, United Kingdom
BA (Hons) Marketing 2:1
Awards
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CopywritingISBA Advertisers