Hey, I’m Fergie!
A multi-disciplinary creative consultant known for fostering strong relationships, enabling customer insight to influence organizational strategy and direction, sharing best practices, and mentoring peers. Bringing over a decade of experience in the design & technology industry, my expertise spans the design spectrum from crafting user experiences and interfaces to curating distinctive branding and producing stellar websites. I’m a design obsessive, love art and technology and I’m continuously seeking out new gadgets, software,
and methods to elevate my skills.
Work history
Adobe Express AmbassadorAdobe
London, United KingdomFreelance
Previously a creative ambassador then XD ambassador
Built a reputation as an industry and discipline expert and fostered an online community of designers
Sharing knowledge and experience with the design community through videos, live streams, and social media
Multiple guest appearances on Adobe LIVE as well as speaker and lab instructor at Adobe MAX 2020, 2021 & 2022
Sharing workflows, use-cases, and best practices for integrating Adobe apps with enterprise organizations
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Lead UX DesignerThoughtWorks
- London, United Kingdom
Specialised in digital product strategy, design-thinking and UX
Led design on a £4M account in finance sector
Facilitated multiple collaboration and design workshops that resulted in follow on client engagements
Coaching leadership of a secure bitcoin industry leader in iterative design practices, resulting in a 65% reduction in time to market for new app features
Improved banking clients app experience for users, resulting in 40% reduction in support tickets.
Led a product team working on a digital modernisation to rebuild a clients core operations platform which supported their £2.5b business.
Assessed workflows and recruited design teams for clients
Conducted user interviews, shaped personas and user journeys
Designed low & high fidelity wireframes, interactive prototypes, proof-of-concepts,
Integral in design consultancy including scoping work, building stakeholder relationships, managing globally distributed teams, and identifying engagement opportunities
Expanded and delivered design work across client organisations
Ran design assessments & heuristic evaluations, built and implemented design systems across multiple client apps and platforms
Go-to within the business for product design AI tools and techniques
Coaching and mentoring peers
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Education
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Bachelor of Arts (BA) University of Greenwich
- London, United Kingdom
Graphic & Digital Design