About me
A creative communicator with a proven track record of increasing brand awareness and sales leads through digital communications campaigns and the management of global events. Well-versed in the use of multiple digital platforms and tools including WordPress, Marketo, and Premier Pro.
Work history
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Content ManagerVision RT
London, United KingdomFull Time
• Executing omni-channel campaigns ensuring a consistent look and feel across a variety of mediums including content, social, email and website
• Wrote and implemented a social media strategy, developed a content calendar, and set-up Hootsuite to automate posts. Social media following grew by 115% from 2019 - 2020
• Managing social advert campaigns and tracking conversions for product launches to increase demo sign-ups and webinar registrations. Increased CTR from LinkedIn adverts by 75% from 2019 - 2020
• Utilising WordPress to update and maintain our three brand websites (Vision RT, The SGRT Community and Safer Radiation Therapy) in alignment with current campaigns and events
• Improving organic traffic and social traffic to The SGRT Community site. Organic traffic increased by 16% and social traffic by 46% from July - Dec 2020, compared to 2019
• Overseeing the content enhancements and developing new pages for the Vision RT site, to improve SEO and user experience
• Working collaboratively with our design agencies to create banners, flyers and images for email campaigns, social media posts, websites, and webinars
• Editing video content for webinars, online courses and highlight reels on Premier Pro
• Writing compelling emails and social media posts, ensuring the copy meets the brand tone of voice
• Utlising Marketo to schedule email communications, create smart lists and for A/B testing
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Global Events CoordinatorVision RT
- London, United KingdomFull Time
• Project managed 75 events in 2019: 44 exhibitions/tradeshows, 21 SGRT community events, and 10 distributor events
• Launched regional SGRT Community events in new markets (France, Finland, and South Africa) in 2019
• Managed over £1M total budget in 2019, recorded spend accurately and ensured my suppliers were paid on time
• Managed our stand building agencies and provided them with concise stand proposals, to ensure our tradeshow stands established a seamless customer journey, resulting in lead capture. SFRO increased stand leads in 2019 by 20%
• Produced effective adverts, stand graphics and promotional video content with our graphic design and video agencies. Worked with a translation agency for regional event collateral
• Wrote copy for emails, social media, and print/ digital adverts to promote events and speaker presentations to increase sign-ups
• Organised global demo shipments with our shipment partner, ensuring all legal paperwork was completed
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Skills
- Event Management
- Client Briefing
- Account Management
- Logistics Operations
- Client Communications
- Concept Creating
- Brand Analysis
- Marketing Branding
- Content Creation
- Content Copywriting
- Content Curation
- SEO Campaigns
- Wordpress
- Social Media Advertising
- Social Media Management
- Social Media Marketing
- Video Editing
- Video Campaigns
- Video Marketing
- Google Analytics
- Adobe Premiere Pro
- Omnichannel Strategy
- Marketing Communications
- Marketing Reporting
- Marketing Analytics
Education
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Drama and Theatre Practice BA (hons)University of Hull
- Hull, United Kingdom
Modules Including:
• Practical dissertation- created and devised our own performance as a group and my main role was Production and Stage Manager.
• Written dissertation
• Stage Management
• Production Management
• Directing (Practical & written)
• Dramaturgy (written & presentation)
• Greek Tragedy (written & presentation)
• Clowning and Comedy (practical & written)
• Stand-up Comedy (written)