• Assist with the day-to-day management of the press office including press requests, and maintenance of the contact database • Work directly with influencers • Create and manage press releases • Create monthly press reports for internal use and for client use • Maintain and nurturing press and influencer relationships • Research, write/produce and editing high quality SEO-friendly content copy and content for the client’s digital channels • Track and evaluate the success of website and social media campaigns using analytic tools and feed this back to others for future improvement • Manage, develop and monitor social media channels using Hootsuite • Provide timely and relevant media monitoring of print, online and broadcast media • Keep up-to-date press cutting files and compile press cutting reports for clients • Compile press lists of target journalists for specific news stories and events • Draft high-quality press releases and media material • Sell in news stories to print and broadcast journalists, as well as writers for digital titles • Demonstrated ability to build new media contacts across different sectors, including B2B and B2C • Management of key projects including influencer and press events at Michelin Star restaurants, outdoor cinemas, art galleries and museums • Book courier services and keep accurate records of all outgoing deliveries • Represent clients professionally with a range of external audiences including event participants, event suppliers, other charities’ staff and members of the public
Sourced topics and locations. Coordinated the final layout. Copy-editing: Gave constructive criticism and made grammatical and stylistic changes to fit in with the in-house style guide. Adhered to strict stylistic, temporal guidelines and tight deadlines whilst working in a twelve person team.
Prepared cuttings. Researched for clients. Blogging/Writing. Created social media content for private and public sector clients. Created and organised media lists across Wales and South West England using databases. Areas covered included education, business, third sector and government campaign communications.
Established the ability to work well under pressure: meeting individual daily targets and KPI’s in a competitive luxury retail environment. Illustrated the ability to adapt my customer service skills to the clientele of a prestigious high end fashion brand. Utilised my attention to detail, active listening and extensive product knowledge to style specific outfits with customers as well as building a special rapport with the clientele ensuring their return. Developed negotiating skills and taking the initiative when dealing with customer issues and complaints, committed to ensure a satisfied client. My drive and willingness to learn gained myself responsibility over aspects of visual merchandising on the shop floor. Given the responsibility of training new members of staff exemplifying vital leadership skills. Followed changes in industry trends and changing styles.
By studying on this course (International Media and Communications) I have developed a strong sense of the various political, economic, social and cultural factors that shape an organisation. I have a thorough understanding of the ways news media operates and the impact culture and ideology has on it as a result of participating in modules such as: • Understanding Cultural Industries • Media and Society • PR and Propaganda