About me
I am a highly organised and self-motivated individual specialising in digital, omnichannel and brand marketing for technology driven businesses. I am experienced working in the fast-paced digital world where audience engagement is at the core, using data to inform and optimise impactful decision making.
I am highly proficient in;
Adobe Creative Cloud Suite: Indesign/Photoshop/Lightroom/Illustrator
Microsoft Office Suite: Word/PowerPoint/Excel
Google Suite
Content Management Systems: Looker, Amplitude, Strapi, Atlassian Jira, Chiesa and Branch
Favourite quote:
By Jocko Willink: “There is no growth in the comfort zone, no comfort in the growth zone.”
Projects
- Meet Melinda BondMelinda Bond aka ‘The Baad Studio’, is an artist, illustrator and storyteller on the Gold Coast. We sat down with Melinda over a cup of tea to chat about her art, life and the chance of survival for her 25 plants. Here’s what she had to say… Words for Some Kinda Magazine https://somekind.com.au/magazine/melinda-bond
Work history
Curation Executive, MarketingLyst
London, United KingdomFull Time
- Creating daily content through copywriting and digital merchandising for the Lyst website and app for both iOS and Android that reflect current trends and culture
- Managing end-to-end delivery of creative assets for the brand, marketing and content projects
- Working with stakeholders where required, creating timelines and ensuring adherence to deadlines
- Working with web analytics, transactional data and competitor analysis to analyse the performance of content and to further develop and drive engagement to hit KPIs
- Regular opportunity to showcase my impeccable writing and editing skills
- Proficient with operational and analytical software programs, including the following content management systems: Looker, Amplitude, Strapi, Atlassian Jira, Branch and Chiesa
- Proactively utilising data to make recommendations and drive decisions
- Collaborating with the Talent Acquisition and Partnerships team to identify key partners to work with and create native content
- Working closely with the App Growth, Product Design, Engineering and PR Communication teams to work in a cross-functional and effective way at reaching targets and company strategies
Product Writer, EditorialYoox Net a Porter Group
London, United KingdomFull Time
- Producing copy for products across all channels on Yoox Group: womenswear, menswear, beauty, fine jewellery, accessories, footwear and homeware
- Taking ownership of selected brands, creating Landing Page descriptions and presentations to inform, educate and motivate the team on the tone of voice, relevant information and tips to improve and enhance copy
- Excellent knowledge of luxury fashion, brands, fabrics, garment and accessory construction, beauty, health & lifestyle and fine jewellery
- Working strategically with stakeholders to drive brand awareness and deliver strong engagement
- Excellent written, verbal communication and presentation skills
- Methodical and diligent with keeping to tight deadlines, a quick adapter and fast learner
- Aligning editorial and SEO strategies
+ Show more
Skills
- Adobe Indesign
- Adobe Photoshop
- Adobe Lightroom
- Copywriting
- Fashion
- Photography
- Art Direction
- Creative Direction
- Content Creation
- Photo Editing
Education
W
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Bachelor of Design in Creative Direction & StylingWhitehouse Institute of Design
Melbourne, Australia
Bachelor Design majoring in Creative Direction & Styling
- Skilled in Adobe Creative Cloud
- Creative and Art Direction
- Buying and Merchandising
- Public Relations, Communications and Marketing
- Fashion, Interior and Graphic Design
- Photography, Film and Editing
- Visual Merchandising