A freelance designer and illustrator, I also run an in-house studio at a food and drink specialist agency which I founded at the start of 2018. I oversee graphic design and content creation, event and photography styling and visual marketing. I am also available for projects such as branding and logo design, printed material and social assets.
Projects
- Johnnie Walker Welcome PackA pocket size welcome pack for guests on exclusive trips to Scotland experiencing Johnnie Walker whisky, which has been used for several trips throughout 2019. In keeping with the whisky’s new colourful brand identity, the pack provides key information, helpful tips and background stories for the reader. Each double sided card fits neatly into a washer and string envelope with the logo mark.
- Vitamix Infographic DesignAn illustrated infographic with instructions, tips and tricks to work alongside the product manual for high performance blender Vitamix. I designed the shape of the infographic to fit perfectly inside the product box, so that it wouldn’t be missed. The design was printed and laminated with wipe-clean material so that it could be used whilst cooking. The intersection composition was inspired by the blades of the logo.
- The Story Brand IdentityRebranding project for communications agency The Story. The brief was an eye-catching identity that conveyed innovation and intelligence. The logo uses an ellipsis as a central motif to connect to the written word and communication in the digital age. I created a range of brand collateral, style guide, proposal template, social media assets and oversaw the website design.
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Work history
Story Studio ManagerStory PR
London, United KingdomPart Time
Founder and manager of in-house design team, Story Studio, which is dedicated to creating impactful visual content for food and drink brands such as Diageo, Britvic, Sipsmith and Sainsbury's.
With industry experience, a creative eye and PR know-how, I create the following assets to capture the attention and imagination of the media and consumers:
• Logo design and brand identity
• Printed materials such as stationary, leaflets, brochures and press packs
• Web and social assets including GIF's
• Event and venue design for press and consumer activations
• Storyboarding, art direction and styling for photography and videography
• Point of sale and marketing merchandise production
• Presentation and proposal design
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Freelance Designer and IllustratorR.Creative
United KingdomFreelance
Creative projects for global clients and small start-ups ranging from:
• Logo design and branding
• Printed stationary for weddings and events (including overseeing the printing process)
• Communication materials
• Digital assets and GIF's
• Digital and traditional illustration, including wall art
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Skills
- Marketing
- Styling
- Photoshop
- Retouching
- Illustration
- Print Design
- Graphic Design
- Adobe Indesign
- Adobe Photoshop
- Adobe Illustrator
- Digital Illustration
- Digital Painting
- Branding
- Logo Design
- Studio Management
- Stationary Design
- Typography
Education
Digital IllustrationUniversity of The Arts London (UAL)
London, United Kingdom
Digital Illustration Short Course
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Graphic DesignLondon College of Contemporary Arts - LCCA
London, United Kingdom
Graphic Design Short Course