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Rebecca Louise Latimer

MSc International Marketing student

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  • LevelJunior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Digital Marketer - Advertising Assistant

Projects

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Do you really want to delete project L'Estrange London?

  • christmas campaign, advertising, Social Media Marketing, marketing, Digital Marketing, Content

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Do you really want to delete project Christmas Campaign 2015?

Skills

  • Fashion
  • Advertising
  • Marketing PR
  • Branding
  • Brand Management
  • Design
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Illustrator
  • Photoshop
  • Powerpoint

Work history

Currently

IT Helpdesk Technician

University of Sussex

Jun 2011
  • Falmer, Brighton BN1, UK
  • Freelance
  • This position has been seasonal from 2011 - 2016, and then part-time from 2016 onwards (to coincide with studying for an MSc at Sussex) Seasonal Contract Tasks briefly included the physical inspection, testing and recording of all Ethernet ports and internet connection in all 10 of the university's Halls of Residences'. Working quickly in a small team to reach deadlines was essential. Part-Time Contract Tasks briefly include working on a busy Service Desk dealing with a variety of enquiries from staff, students and visitors via the telephone, self-service, email or in-person. Recording, diagnosing and troubleshooting problems and finding resolutions to changing technical issues. In particular dealing with hardware, software and connectivity issues on a range of Windows, Apple and Android devices, tablets and computers. I have also assisted with Arrivals Weekend 2015 and 2016, and Fresher’s Week 2016, ensuring all students have user accounts and access to the university's wireless and/or cabled internet.

2016

Marketing Assistant

L’estrange London

Jan 2016 - Jun 2016
  • London, United Kingdom
  • Full Time
  • Continuing from the placement in 2015, additional responsibilities briefly include: • Studio Coordinator – Keeping the studio tidy and organised at all times. • Operations Manager – In charge of dispatching all orders and bloggers gifts. • Exceptional Customer Service – Overseeing all customer queries and CRM, ensuring exceptional service at all times. • Digital Marketing – Distributing AdRoll, Facebook and Instagram adverts. • Social Media Assistant – Growing followers and the engagement rate on all online platforms, whilst posting daily content. • Project Planner – Organising and overseeing the marketing calendar in the run up to the brands new collection and website launch. • Sourcer – Sourcing all items needed for photoshoots and online imagery. • Team Planner – Organising all team activities such as calendar events and celebrations. • Copywriting and E-Commerce Assistant – Ensuring all website (WordPress) content is accurate and up-to-date.

2016

Marketing & Communications Placement

L’estrange London

Sep 2015 - Jan 2016
  • London, United Kingdom
  • Internship
  • Personal achievements include creating my own spreadsheet tracking customer purchases to build the brands buyer persona, spearheading numerous marketing meetings with the creative directors, directing a photoshoot from concept to completion, and increasing the brands Instagram following by nearly 250%. Responsibilities included: • Utilising Google Analytics daily to record visitor statistics and campaign engagement; including social acquisition, number of visits, customer behaviour, interaction and engagement. • Benchmarked traffic sources to focus on, including referral and social. • Overseeing photoshoots for online content, as well as stockists and future campaigns. • Often testing new campaigns using AdRoll, Instagram and Facebook Adverts, whilst recording the statistics in a spreadsheet. • Implementing PPC, SEO, retargeting and general brand awareness campaigns. • Posting daily on social media channels, as well as actively communicating with the brands online community. • Scheduled content to be posted using Latergramme, TweetDeck and Facebook. • Overseeing brand influencers activities and ongoing relationship, often with bloggers and Instagrammers, whilst ensuring content was released when planned. • Often working towards tight deadlines, utilising the in-house marketing calendar. • Utilised MailChimp to send promotional newsletters to the brands customer database. • Created a directory of press contacts in a spreadsheet, enabling the brand to coordinate press releases and build a rapport with journalists.

2014

Marketing and Social Media Intern

Rubymoon Swimwear

Jul 2014 - Sep 2014
  • Brighton, United Kingdom
  • Internship
  • • Assisted RubyMoon to build an extensive customer base with a view to increasing online sales, using social media platforms. • Generated social media promotional material using my own photographs edited using Adobe Photoshop CS6. • Pitched fresh ideas for campaigns and spearheaded projects.

2014

Social Media Intern

The Glam and Glitter Blog

Oct 2013 - Jun 2014
  • Brighton, United Kingdom
  • Internship
  • • Updated their social media accounts daily. • Pitched new ideas on increasing the blogs traffic. • Increased Chicisimo chicks and saves a month by 132%. http://theglamandglitter.com/

2013

Telephone Fundraiser

University of Portsmouth

Oct 2013 - Oct 2013
  • Portsmouth, United Kingdom
  • Freelance
  • • Fundraised for the University of Portsmouth Bursary by calling alumni, building a rapport and asking for donations over the phone. • Clear and professional telephone manner, working to a deadline within a team, quick thinking skills and problem solving.

2015

PR, Event and Marketing Intern

The Fashion School

May 2013 - Sep 2015
  • Brighton, United Kingdom
  • Internship
  • Interned here during my degree every summer. Responsibilities included: May - September 2013 • Designed and updated their website and social media accounts daily. • Booked an appointment with Groupon to set up a discounted voucher, which increased traffic onto the website. • Booked a venue for the school’s first fashion show, along with all the necessary equipment. • Contacted local press and featured in The Argus, The Leader and WHM. June - September 2014 • Updated their website regularly (WordPress). • Utilised Google Analytics to monitor the websites traffic and geographic profiles. • Researched various colleges and international schools within Brighton and Hove, enabling crucial information to be included within pitches. • Promoted, prepared and managed the schools fashion show, including organising a photoshoot. • Contacted local press and featured in The Argus. June - September 2015 • Created an online registration form for their website, using basic HTML. • Re-designed and updated their websites content using own graphic material, and WordPress themes and plugins. This included copywriting content. • Attended weekly business meetings with the founder to discuss upcoming events and Google Analytic reports. • Sourced advertising opportunities and placed adverts in the local press. • Managed the production of marketing materials, including newsletters (MailChimp), leaflets, posters, and flyers. • Conducting market research through online parent surveys. • Monitored local competitor activity and marketing strategy.

2013

Sales Consultant

Next Ltd

Jun 2012 - Oct 2013
  • Brighton, United Kingdom
  • Full Time
  • • Provided excellent customer service, executing call outs and staff announcements, and worked as part of a team supporting colleagues within their work.

Education

Currently

MSc International Marketing

University of Sussex

Sep 2016
  • Brighton, United Kingdom
  • Activities and Societies: Marketing Society, Neuroscience Society, Postgraduate Association (PGA), Italian Society. The University was ranked in the top 10 in the UK for marketing (The Complete University Guide 2017). Modules: - Buyer Behaviour - Digital Marketing - Design, Creativity and Innovation - Information Systems and Management - Global Marketing Management - Managing Customer Experiences and Customer Relationships - International Marketing Communications - Marketing Analytics and Metrics - Marketing Research - Marketing Strategy - Research Project (International Marketing)

2016

BA (Hons) Fashion and Textile Design with Enterprise

University of Portsmouth

Sep 2012 - Aug 2016
  • Portsmouth, United Kingdom
  • Second-class honours, upper division (2:1) Elected Course Representative for the 2013/2014 academic year Responsibilities included: • Being a confidential point of contact for all students • Gathered positive and negative feedback on a range of issues • Represented students’ views • Provided suggestions for improving the student experience • Chaired departmental, faculty and university meetings • Worked as a team with Faculty Reps, Executive Chair and VP Education & Democracy

2012

BTEC Level 3, Extended Diploma in Art and Design

City College, Brighton and Hove

Sep 2011 - Jul 2012
  • Brighton, United Kingdom
  • Distinction Distinction Distinction (DDD) grade.

2011

BTEC Level 3, Subsidairy Diploma in Art and Design

City College, Brighton and Hove

Sep 2010 - Jul 2011
  • Brighton, United Kingdom
  • Distinction grade.