Work history
Social & Digital Account Executive
Clients: HBO, Universal, 20th Century Fox, Peckhamplex, Durex, Eifman Ballet, Goldieblox, Pins and Stripes, Fiona O'Kane, IMAX, eOne, Nickelodeon, BFI, London Film Festival, Michael Ball, Pokemon
Built relationships with bloggers across film, fashion, parenting, lifestyle, and arts
Created content, both visual and verbal, for various clients to help grow fans and build engagement on new and existing Social platforms
Planning, implementing, and analyzing social campaign strategies while also maintaining client social accounts
Researched, wrote, and collated on pitches
Created social amplification of offline events
Celebrity management on red carpet premieres
Worked across the 2014 London Film Festival, taking pictures from red carpet events and industry talks, while collecting quotes for the BFI official Twitter
Junior Account Executive
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Clients: Tictail, VideofyMe, Artfinder, Daybees, jobandtalent, Toca Boca, and Magine
Pitched to journalists and secured print and online coverage for clients
Built relationships with press across technology, business, fashion, lifestyle, and entertainment
Managed and created various media lists, compiled coverage reports, and wrote weekly client updates
Prepared reactive quotes on behalf of clients, arranged interviews between editors and clients, wrote copy for various publications on behalf of clients as well as press releases and e-alerts
Assisted in creating news angles for new business pitches and researched various placement opportunities for clients
Ran the regular day-to-day press outreach
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Skills
- Film
- Marketing PR
- TV
- Report Writing
- Talent Management
- Publicity
- Excel
- Photoshop
- Word
- New Business
- Events Assistant
- Campaign Development Project Management
- Social Amplification
- Social Content Strategy
- Press Release Writing Creative Writing
Education
International Public Relations
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BA in English Literature
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Major in English LIterature
Minor in Popular Culture
Certificate in Technical and Professional Communications
(75% overall average)
Awards
Low Budget Social Campaign of the Year
Worked with Durex on their World Cup campaign which won Low Budget Social Campaign of the Year at the 2014 Social Buzz Awards
This involved pro-active and re-active live tweeting to push the campaign video and hashtag #DontFakeIt out to sports fans and influencers
https://www.youtube.com/watch?v=BwIQSbfo2_Y