About me

Hello you. I’m an award-winning copywriter, strategic thinker and brand consultant working across food and drink, health and wellness, technology and cultural institutions. I am curious about how we can build better brands through leftfield thinking and writing. I use ideas, words and chance encounters to build brands that break the mould. Clients include the Ministry of Stories, Imperial War Museums, Bloombury Festival, Microsoft, Sage, Abel & Cole, Nestle, The Food Doctor, Pip & Nut, Raw Halo and many others. Dark Angel. Board member for international writers' collective 26 characters. Currently found scribbling dreams, reading tarot, learning Mandarin and experimenting with interactive narratives.

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Projects

• 10

  Toast Ale Verbal IdentityRebrand of Toast Ale with a copy-led identity putting their mission front and centre of the brand. Role: Lead Writer Agency: B&B Studio
• 1

  Bio & Me Brand Creation & Verbal IdentityBrand creation, verbal identity and packaging copy for a new gut health brand with a scientific edge. Role: Lead Writer Agency: B&B Studio
• 2

  Raw Halo Verbal IdentityA complete visual and verbal rebrand for Raw Halo, the ethical raw chocolate brand that's glowing with goodness. Role: Lead Writer Agency: B&B Studio
• The Muthaship Brand Creation & Verbal IdentityBrand creation and tone of voice development for a female founder and her celebrity influencer branding agency. Role: Lead Writer Agency: B&B Studio
• The Food Doctor Verbal IdentityA complete rebrand of visual and verbal identity for The Food Doctor, making nutritious food easy and accessible for all. Role: Lead Writer Agency: B&B Studio
• Pip & Nut Nut Butter Cups LaunchCreative concept and copy for the famous Pip & Nut nut butter cup launch. Role: Lead Writer and Strategist Agency: B&B Studio

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Projects credited in

• 16

  Hoxton Street Monster Supplies Postal ServiceThe Ministry of Stories wanted to get more young people writing. The solution? The Hoxton Street Monster Supplies Postal Service. For a small fee, humans of all ages can write to a vampire, yeti, werewolf, mummy, dragon, or gremlin. And a month later – with a little help from a volunteer ghostwriter – they’ll receive a personal reply. We helped the Ministry launch this ambitious inter-creature initiative by crafting six monster personas, plus a set of guidelines that enable a team of ghostwrite

Work history

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Head of WritingB&B studio
Jan 2019London, United KingdomFull Time
Working on the strategy team and in collaboration with design, I head up all things words for B&B Studio. My role encompasses a whole range of wordy tasks, from naming to strategy development, from early-stage brand concept development to copywriting for launch collateral.
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Brand WriterFreelance
Jan 2014London, United KingdomFreelance
Creative concepts, brand writing and campaign copywriting for startups, established brands and agencies. Collaboration with graphic designers, art directors, web developers, UX/UI designers, marketers, brand strategists, and PR mavens. Agencies worked with include: - Fact Studio - The Chatbot Agency - SMACK Digital - Bloom London - Studio More

Skills

• Copywriting
• Brand Writing
• Brand Concept
• Brand Creation
• Brand Activation
• Brand Building
• Brand Naming
• Brand Consultancy
• Brand Communications
• Brand Identity

Education

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Modern Languages: Spanish with RussianUniversity of Bristol
Sep 2006 - Jun 2009Bristol, United Kingdom

Awards

Writing for Design - Wood Pencil - Hoxton Monster Postal ServiceD&AD
Writing for Design - Winner's Shortlist & Annual - Armistice 100 DaysD&AD
In-book entry and winner's showcase at D&AD 2019

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