Rebecca Magnus
Available

Rebecca Magnus

Award-winning Freelance Senior Brand Copywriter & StrategistLondon, United Kingdom
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Rebecca Magnus
Available

Rebecca Magnus

Award-winning Freelance Senior Brand Copywriter & StrategistLondon, United Kingdom
About me
Hello you. I’m an award-winning copywriter, strategic thinker and brand consultant working across food and drink, health and wellness, technology and cultural institutions. I am curious about how we can build better brands through leftfield thinking and writing. I use ideas, words and chance encounters to build brands that break the mould. Clients include the Ministry of Stories, Imperial War Museums, Bloombury Festival, Microsoft, Sage, Abel & Cole, Nestle, The Food Doctor, Pip & Nut, Raw Halo and many others. Dark Angel. Board member for international writers' collective 26 characters. Currently found scribbling dreams, reading tarot, learning Mandarin and experimenting with interactive narratives.
Projects
  • Toast Ale Verbal Identity
    Toast Ale Verbal IdentityRebrand of Toast Ale with a copy-led identity putting their mission front and centre of the brand. Role: Lead Writer Agency: B&B Studio
  • Bio & Me Brand Creation & Verbal Identity
    Bio & Me Brand Creation & Verbal IdentityBrand creation, verbal identity and packaging copy for a new gut health brand with a scientific edge. Role: Lead Writer Agency: B&B Studio
  • Raw Halo Verbal Identity
    Raw Halo Verbal IdentityA complete visual and verbal rebrand for Raw Halo, the ethical raw chocolate brand that's glowing with goodness. Role: Lead Writer Agency: B&B Studio
  • The Muthaship Brand Creation & Verbal Identity
    The Muthaship Brand Creation & Verbal IdentityBrand creation and tone of voice development for a female founder and her celebrity influencer branding agency. Role: Lead Writer Agency: B&B Studio
  • The Food Doctor Verbal Identity
    The Food Doctor Verbal IdentityA complete rebrand of visual and verbal identity for The Food Doctor, making nutritious food easy and accessible for all. Role: Lead Writer Agency: B&B Studio
  • Pip & Nut Nut Butter Cups Launch
    Pip & Nut Nut Butter Cups LaunchCreative concept and copy for the famous Pip & Nut nut butter cup launch. Role: Lead Writer and Strategist Agency: B&B Studio
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Projects credited in
  • Hoxton Street Monster Supplies Postal Service
    Hoxton Street Monster Supplies Postal ServiceThe Ministry of Stories wanted to get more young people writing. The solution? The Hoxton Street Monster Supplies Postal Service. For a small fee, humans of all ages can write to a vampire, yeti, werewolf, mummy, dragon, or gremlin. And a month later – with a little help from a volunteer ghostwriter – they’ll receive a personal reply. We helped the Ministry launch this ambitious inter-creature initiative by crafting six monster personas, plus a set of guidelines that enable a team of ghostwrite
Work history
    B
    B
    Head of WritingB&B studio
    London, United KingdomFull Time
    Working on the strategy team and in collaboration with design, I head up all things words for B&B Studio. My role encompasses a whole range of wordy tasks, from naming to strategy development, from early-stage brand concept development to copywriting for launch collateral.
    F
    F
    Brand WriterFreelance
    London, United KingdomFreelance
    Creative concepts, brand writing and campaign copywriting for startups, established brands and agencies. Collaboration with graphic designers, art directors, web developers, UX/UI designers, marketers, brand strategists, and PR mavens. Agencies worked with include: - Fact Studio - The Chatbot Agency - SMACK Digital - Bloom London - Studio More
Skills
  • Copywriting
  • Brand Writing
  • Brand Concept
  • Brand Creation
  • Brand Activation
  • Brand Building
  • Brand Naming
  • Brand Consultancy
  • Brand Communications
  • Brand Identity
Education
    U
    U
    Modern Languages: Spanish with RussianUniversity of Bristol
     - Bristol, United Kingdom
Awards
    D&AD logo
    D&AD logo
    Writing for Design - Wood Pencil - Hoxton Monster Postal ServiceD&AD
    D&AD logo
    D&AD logo
    Writing for Design - Winner's Shortlist & Annual - Armistice 100 DaysD&AD
    In-book entry and winner's showcase at D&AD 2019
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