Work history
Head of Marketing & Brand Communications
London, United KingdomFull Time
Head of Marketing & Brand Communications
Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) media company
Reporting into the Marketing & Commercial Strategy Director
Promoted to head up the National & Local UK Marketing teams, along with Brand Communications. In this role I manage a team of 13 across National Marketing, Local Marketing, Brand, PR, Digital and Photography, planning and delivering a Marketing Plan aligned with overarching business objectives.
Achievements:
• Led the introduction and subsequent governance of the ROI-driven Marketing Plan across Marketing, Brand Communications, Research and Insights.
• Led the communications and marketing for the Hello London brand launch, a ground-breaking partnership between Exterion Media and Transport for London (TfL).
• Secured multiple marketing and communications strategic and creative sponsorship deals, including Guardian Changing Media Summit, Financial Times Media Summit and Media 360.
• Leading the marketing and communications behind the company’s journey to becoming a Digital Media Company powered by data.
Video example: Hello London Launch https://vimeo.com/185291984
Head of Brand Communications
London, United KingdomFull Time
Head of Brand Communications, Exterion Media
Reporting into the Managing Director
Responsible for a team of six across Brand, PR, Digital and Photography. Responsibilities included core brand and communications management, digital strategy, photography and videography alongside UK and European culture and values.
Achievements:
• Led the winning internal/external award communication strategy for the TfL Advertising concession – the world’s largest OOH advertising contract including London Underground, London Overground and Crossrail.
• Activated multiple communications campaigns, including a Haymarket Future of Data Roundtable, Event Partnerships (Lovebox, Ad Week Europe, Festival of Marketing, Ad Tech, Guardian Changing Media Summit, Transported by Design) and thought leadership programme.
• Led the introduction of business-wide EM Brand Guidelines, brand approvals process, and a brand-led core communications messaging platform.
Skills
- Advertising
- Events
- Marketing PR
- TV
- Branding
- Brand Management
- Marketing Strategy
- Project Management
- Social Media Marketing
- Communications
- Excel
- Office
- Powerpoint
- Word
- Ad Strategy
- Agency Management
- Line Management
- Branding/corporate ID
- Corporate Communication
- Media
- Crisis Communications
- Crisis Management
Education
BA
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Media & Communications