Content expert with more than a decade’s experience working across brand and consumer projects in the lifestyle sector, covering everything from copywriting and commissioning to writing content strategy for social and digital campaigns.Locked Pro Plan feature
Overseeing editorial and social content production for global drinks brands, defining the direction for social and editorial content, and updating this regularly in line with learnings. Building and managing an internal team, commissioning freelance support and growing a large network of high-quality contributors, as well as working closely with creative, insight and distribution teams. Proactively identifying and solving issues, and keeping an eye on the evolving digital landscape, as well as best practice across social and editorial output.
Defining content strategy for a number of brands, generating creative ideas, hosting client workshops and advising clients on content best practice. Overseeing all editorial output, with a focus on SEO, as well as planning and running social newsroom sessions to identify opportunities for reactive content. Managing workflow and resource for short and long-term production deadlines.
Planning, writing and editing content for the website, city guides and magazine, and overseeing all sections of the website. Commissioning articles, and selecting and editing submissions. Expanding the site’s reach through the use of social media, targeting expats and tourists.
Writing and editing for various magazines, websites and brands, with a focus on lifestyle, travel and food, including Time Out London and Time Out Tokyo.
Subbing the weekly magazine, editing for tone and style, rewriting copy, and writing attention grabbing headlines. Working as section editor for the Travel and Shopping & Style sections of the magazine, managing listings and writing weekly features, as well as contributing to the Eating Out guide and cover features. Identifying and solving production issues, and fostering more efficient working. Overseeing picture selection and layouts.
Working as part of a large team editing copy for numerous daily, weekly and monthly publications. Managing the design and subbing of the weekly paid-for titles, writing headlines and checking copy for legal pitfalls. Deputising for the team lead; identifying reactive story opportunities.
Sub-editing and designing sections of the newspaper and website, as well as writing a weekly shopping column and regular fashion features.