About me

Content expert with more than a decade’s experience working across brand and consumer projects in the lifestyle sector, covering everything from copywriting and commissioning to writing content strategy for social and digital campaigns.

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Work history

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Editorial DirectorSomething
Jun 2016London, United KingdomFull Time
Overseeing editorial and social content production for global drinks brands, defining the direction for social and editorial content, and updating this regularly in line with learnings. Building and managing an internal team, commissioning freelance support and growing a large network of high-quality contributors, as well as working closely with creative, insight and distribution teams. Proactively identifying and solving issues, and keeping an eye on the evolving digital landscape, as well as best practice across social and editorial output.
Senior Content ManagerHavas Group
Oct 2013 - Jun 2016London, United KingdomFull Time
Defining content strategy for a number of brands, generating creative ideas, hosting client workshops and advising clients on content best practice. Overseeing all editorial output, with a focus on SEO, as well as planning and running social newsroom sessions to identify opportunities for reactive content. Managing workflow and resource for short and long-term production deadlines.

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Skills

• Copywriting
• Feature Writing
• Sub-editing
• Editorial
• Journalism
• Brand Tone
• Brand Storytelling
• Social Media Marketing
• Content Strategy
• Social Content Strategy