As long as I can remember I have always been passionate about fashion. My love for communications, especially content marketing and digital came later when I started to study in this field. I therefore built my professional experiences around these two passions working in house for fashion designers and in an agency on various content projects. I have also created a blog over three years ago where I share all my interests and improve myself on social media and SEO.
Citizen Press is a French content marketing agency. I was in charge of helping the CEO open the UK branch. Establishing new business opportunities Creation of a prospects database, cold calling and meeting, writing up strategic recommendations and pitching. Handling the agency’s external communications Creation of the marketing literature, advertising and PR for specialised magazines, social media and website content creation, application for professional awards, representation of the agency in different events ... Creation of the agency in the UK Finding an office, handling administrative tasks, finding a network of journalists, web and graphic designers and illustrators. Accomplishments: Created a database of more than 500 companies and marketing and communications professionals, Won an award at the International Content Marketing Awards, Development of a network of more than 20 people (journalists, bloggers, web and graphic designers and illustrators), being an active part of two professional associations.
Zhen & Mossi is a French fashion brand. They asked me to help them organise their catwalk for the Paris Spring/ Summer Fashion week 2014 at the Louvre museum. Event management Finding and dealing with suppliers, Being the Louvre’s middleman. Press relations Establishing a list of international fashion journalists and bloggers, creating the press book, making the invitations, and contacting the journalists before and after the event. Digital Working with the web designer on the creation of the website. Accomplishments: 250 people came, about 20 journalists, Articles and mentions in Vogue (web), l’Officiel, Le Parisien, Madame Figaro, Gala, Vanity Fair (web)
Sandwich courses during my master’s in marketing and communications. I was working two weeks and going to college one week. Developing and maintaining commercially productive relationships with previous and new clients Prospecting, tenders, quotations, strategic recommendations and pitching Communications and marketing duties. Advertising, community management, event management. Weekly reporting. Accomplishments: Clients gained: French fashion council, La Roche Posay (L’Oreal), Doctors of the World, Arc foundation, MNFCT (insurance), definition of the social media strategy for the agency and participation in the creation of a monthly newsletter.
Travel blog created with a friend in July 2012 to relate our train journeys around Europe. It has since evolved into a lifestyle blog talking about fashion, travel, food, and career ... Creating original content Following up on major trends and events, updating the blog. Handling the blog communications Social media, newsletter, creation of contests, networking events ... Taking care of the SEO and handling basic HTML Accomplishments: About 3000 unique visitors per month, 1088 followers on Twitter and 450 on Facebook, Creation of a monthly newsletter, working with numerous PR agencies and brands: Boohoo, Folktale Jewellery, My little Paris, Monki, Quicksilver, Axa, Stylist magazine, Paulette Magazine ...
Bachelor and master of marketing and communications
For the CNES magazine http://awards.the-cma.com/Winners-2015