About me
I am a highly experienced brand and marketing specialist with over 20 years working in multi-disciplinary agencies and networks. Driven and passionate, I am adept at managing and delivering multiple channel projects end-to-end from strategy to completion to market a variety of products. I thrive on creative and strategic thinking with a proven ability to multitask and trouble shoot in fast-paced environments. I am process driven, and tightly manage finance, schedules & quality control. I leverage market insights and trends, working closely with clients & stakeholders alike to create standout integrated brand and marketing campaigns. Attention to detail and an eye for beautiful craft have always been a hallmark of my work, and my friendly demeanour and strong communication skills build fast, strong relationships. My freelance experience and a varied client portfolio have given me knowledge across multiple markets from FMCG, to luxury goods, in cross functional environments from small independent agencies up to global networks of 7,000+.
Work history
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Brand ManagerAscension on Wax
- London, United KingdomFreelance
• Project managed creation of new brand including strategy, positioning, brand architecture, visual identity, website design & build and print design of LP’s and brand guidelines including client management and creative production teams.
Director Global Creative CollaborationCheil
- London, United KingdomFull Time
•• Project management of global creative collaboration. Working alongside the Global Chief Creative Officer (GCCO) and working cross-functionally with wider teams from strategists, creatives, producers, communications planning, brand leads.
• Adaptability and problem solving were key daily to adapt to fluid workflows
• Managed Global Creative Council (10 C-suite members) along with day-to-day creative collaboration across all countries within the Cheil network. Included management and outsourcing of external freelance creative resource for Cheil Network and affiliates projects, agency partners, production partners and HQ
• Creative talent & pitch management for Cheil WW Samsung projects across LATAM, SEA, APAC, Europe and North America for Samsung Flagship launches,
• Event management of international Global Creative Council summits (most recently Beijing, Cannes and South Korea), including budget, program and full event production. Organised 10+ monthly virtual online events including speakers & guests.
• Presentation writing and reporting of annual GCCO reports. Data analysis of year-on-year creative performance, analysis of global network award results to identity focus and opportunities each quarter
• 60 Day Challenge program manager- a global creative challenge designed to drive award worthy work. Increased entries, voting engagement, and introduced new countries, increasing engagement and attendance year on year. Idea development with selected teams, including narrative, case study development, industry award submission for global award shows e.g. Cannes and identifying PR opportunities
• Supplier negotiations & contract management
• Project Management of Cheil Global MX- a forum improving consistent and impactful implementation and information sharing of Global Samsung campaigns and accuracy of local market adaptations
• End to end internal communications delivery circulated to 7k+ Network. Updated and modernized design to increase engagement, managed departmental budget, briefing, template design & artwork, content creation and distribution to communicate global showcase work & industry trends
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Skills
- Project Management
- Marketing Branding
- Account Management
- Brand Management
- Coordinating
- Communication
- Campaign Activation
- PR Campaigns
- Advertising
Education
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Bachelor of Arts (BA) University of Northumbria at Newcastle
- Newcastle upon Tyne, United Kingdom