Content Generation Develop a multichannel digital marketing plan, ensuring it is in line with the overall marketing strategy. Manage in-house content production, working with freelance writers to produce content such as; blogs, white papers, press releases, webinars and info-graphics. Brief Freedman's in-house studio and freelancers to create engaging videos, HTML emails and presentations. Other general PR and marketing activities such as award submissions and writing articles for The Guardian. Marketing Management Publish all content to the Freedman website using Modx CMS. Project manage web developers in India to optimise the Freedman website for Search, Mobile and UX. Sugar CRM and Act-On system admin and liaison, including set up and management of an automated email strategy. Contribute to social media marketing and implementation including setting monthly targets for Twitter, Facebook, Google+ and LinkedIn and managing the Marketing Interns to help them achieve targets. Reporting Use Google Analytics, Sugar CRM and Act-On to analyse and monitor the acquisition of traffic generated by all marketing activities to present to internal stakeholders at monthly Sales and Marketing meetings.
Content Generation Research and prepare content for on and offline literature including; brochures, case studies, blogs and email campaigns. Provide high level of photographic documentation daily and edit in Photoshop. Marketing Administration Upload content to the John Jones CMS, Mailchimp and Hootsuite. Place orders for printed literature, website development, subscriptions and branded merchandise. Setting up systems and procedures to assist with the smooth running of the Arts Program. Designing templates and signage, ensuring brand compliant using the Adobe Creative Suite. Events Assist in preparing and running events at John Jones not-for-profit gallery space and off site events. Booking participants onto workshops, seminars and Open House tours of John Jones. Managing mailing and client lists, ensuring data is kept clean and up-to-date, with assistance of the Marketing Intern. Reporting Support the production of the monthly marketing report, including preparation and analysis of website metrics, and new client information from Microsoft Dynamics CRM. Prepare the monthly email campaign report providing analysis of subscribers and click through rates.