An established editor and writer with eight years’ experience in online and print media. Adept at managing and creating editorial, marketing, PR and social media content (including for a major luxury e-commerce company), writing and editing feature stories, and collaborating with creative and marketing professionals. Passionate about luxury fashion, travel and food. Currently Editor at THE OUTNET.COM, part of THE NET-A-PORTER GROUP. Specialties: Writing, editing, content management and strategy (including social media) for fashion companies, boutiques, and lifestyle brands.
Profile: THE OUTNET.COM is ‘the most fashionable fashion outlet’, offering 250+ women’s designer labels at up to 75% off. It was founded in 2009 as a division of The NET-A-PORTER Group Ltd. Responsibilities: • Editorial lead on creative team, responsible for idea generation and copy messaging for six weekly email and affiliate newsletters (database of 1.1m), website copy (for two .COM sites as well as THEOUTNET.CN), social media creative strategy, promotional banners, lookbooks and direct mail promotions, display campaigns and all other BAU and seasonal marketing initiatives. Direct reports include two writers and two sub-editors. • Key editorial contact for marketing, buying, retail and product merchandising (including teams based in New York and Shanghai), ensuring all stories are on brand and drive relevant business needs. • Works alongside Art Director, Styling Director, Production Editor, and corresponding reports on concepts, shoots, special partnerships and campaigns. Recent projects include The Face UK, AnOther Magazine, Oscar de la Renta for THE OUTNET, Marie Claire UK, and JP Morgan. • Conducts talent interviews for both regular on-site features and exclusive campaigns. Interviewees include Caroline Issa, Garance Doré, Leigh Lezark, Alexandra Richards, Leandra Medine, Harley Viera-Newton, Lianne La Havas, Olivia Palermo and Miroslava Duma. • Strategy and brand development of Iris & Ink, THE OUTNET’s exclusive in-house label.
• Fashion features and designer profiles. Has interviewed Diane von Furstenberg, Marcus Wainwright and David Neville (Rag & Bone), Thakoon Panichgul, Consuelo Castiglioni (Marni), Giles Deacon, Dean and Dan Caten, Mark Fast, Camilla Skovgaard, Alexis Bittar, Peter Jensen, and Kenneth Jay Lane; hair and makeup artists Poppy King, Laura Mercier, Deborah Lippmann, Lucia Pieroni, Diane Kendal and Paul Hanlon; models Cindy Crawford and Irina Lazareanu; influencers Scott Schuman (The Sartorialist) and Alexa Chung; filmmaker Ruth Hogben; and spiritual icon Deepak Chopra. • Experienced sub-editor and content editor, with expertise in style guide development, social media and content strategy, press release and project proposal writing, and creating both commercial and editorial fashion and lifestyle content. • Wide-ranging broadcast experience, with over 50 television appearances as guest fashion expert. Highlights include appearing on NBC’s Today Show, the #1 morning show in the United States with over 5 million weekly viewers. • Co-editor of “Shops” section of renowned travel guide Time Out: Vancouver (2nd ed.). Notable contributions to publications include: MAGAZINES Arrival BC Business The Block Canadian Business Canadian House & Home Chatelaine ELLE Canada EnRoute FASHION FLARE Montecristo Wallpaper* NEWSPAPERS Globe & Mail The Vancouver Sun The Calgary Herald The Edmonton Journal The Regina Leader Post The Windsor Star Ottawa Citizen Georgia Straight WE (WestEnder) ONLINE BusinessofFashion.com Flare.com iVillage.ca KiwiCollection.com (including luxury hotel reviews, city guides and website content) LuckyPennyDaily.com Sweetspot.ca UrbanJunkies.com
Profile: Value Retail owns and operates nine luxury outlet shopping villages across Europe, including Bicester Village (the UK's third most-visited tourist attraction). With boutiques from designer brands such as Burberry, Gucci, Prada, Stella McCartney, Céline, and Givenchy, the villages collectively draw over 23 million visitors each year. Responsibilities: • Managed editorial calendar and edited and uploaded content using an in-house CMS for ChicBuzz Magazine, a monthly online magazine available in seven languages. Oversaw promotional activity for global launch, including a live Twitter Q&A featuring 10 influencers and a printed preview edition. • Worked closely with local and global social media, press and marketing teams on the annual British Designer’s Collective. Conducted live interviews at launch, including spokesperson Alexa Chung. • Sub-edited marketing copy for newsletters, village websites and brand pages, working closely with localised marketing, corporate communications and translation teams.
Profile: Aritzia is a 30-year-old women’s fashion boutique with over 50 locations across North America. It produces nine exclusive brands that sell alongside contemporary designer labels such as 10 Crosby by Derek Lam, Rachel Comey, and Marc by Marc Jacobs. Responsibilities: • Recruited by the VP Marketing to manage and develop content strategy to support the launch of e-commerce. Created and managed editorial content for all digital channels (including social media), corporate communications, and customer lookbooks and videos. • Led and negotiated contracts with internal and external contributors, including photographers, talent agencies, graphic designers, and digital creative agencies. • Supported the digital marketing strategy for the opening of the company’s flagship in Manhattan. • Created and implemented the company’s first style guide for online and marketing copy and sub-edited marketing copy, product descriptions and press releases. • Helped develop and implement digital marketing strategy for the company's 10,000-square-foot flagship store opening in Manhattan. • Styled and acted as fashion assistant on numerous lookbook and campaign photo and video shoots.
Profile: FASHION is the largest fashion and beauty consumer magazine in Canada, with 1.9 million readers per issue. Published 10 times a year, it covers both international and regional fashion news. The magazine celebrated its 35th anniversary in 2012 and launched Men’s FASHION, a biannual publication, in 2009. Responsibilities: • Researched and wrote two dedicated monthly columns covering fashion, beauty, store openings, and noteworthy events in British Columbia. • Commissioned and edited all content relating to Western Canada, including photography, both for print and online publication; managed relevant freelance budgets. • Attended New York and London Fashion Weeks and numerous other industry events. • Built strong relationships with PR agencies and worked on numerous advertorial and promotional campaigns (including acting as emcee for seasonal fashion shows and consumer shopping events). • Judged the Generation Next fashion design competition during BC Fashion Week.
Activities and Societies: Editor in Chief, Legal Careers Guide (2009-2010) Student Caseworker, Innocence Project (2009-2010)