About me
An established editor and writer with eight years’ experience in online and print media. Adept at managing and creating editorial, marketing, PR and social media content (including for a major luxury e-commerce company), writing and editing feature stories, and collaborating with creative and marketing professionals. Passionate about luxury fashion, travel and food. Currently Editor at THE OUTNET.COM, part of THE NET-A-PORTER GROUP.
Specialties: Writing, editing, content management and strategy (including social media) for fashion companies, boutiques, and lifestyle brands.
Projects
- THE BUSINESS OF FASHIONThis was a really great story to work on as it involved interviewing some key people in the world of luxury vintage fashion! Visuals aren't great but you can find another link to the story here: http://www.businessoffashion.com/2012/06/the-art-and-science-of-valuing-vintage.html
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Work history
Editor
Profile:
THE OUTNET.COM is ‘the most fashionable fashion outlet’, offering 250+ women’s designer labels at up to 75% off. It was founded in 2009 as a division of The NET-A-PORTER Group Ltd.
Responsibilities:
• Editorial lead on creative team, responsible for idea generation and copy messaging for six weekly email and affiliate newsletters (database of 1.1m), website copy (for two .COM sites as well as THEOUTNET.CN), social media creative strategy, promotional banners, lookbooks and direct mail promotions, display campaigns and all other BAU and seasonal marketing initiatives. Direct reports include two writers and two sub-editors.
• Key editorial contact for marketing, buying, retail and product merchandising (including teams based in New York and Shanghai), ensuring all stories are on brand and drive relevant business needs.
• Works alongside Art Director, Styling Director, Production Editor, and corresponding reports on concepts, shoots, special partnerships and campaigns. Recent projects include The Face UK, AnOther Magazine, Oscar de la Renta for THE OUTNET, Marie Claire UK, and JP Morgan.
• Conducts talent interviews for both regular on-site features and exclusive campaigns. Interviewees include Caroline Issa, Garance Doré, Leigh Lezark, Alexandra Richards, Leandra Medine, Harley Viera-Newton, Lianne La Havas, Olivia Palermo and Miroslava Duma.
• Strategy and brand development of Iris & Ink, THE OUTNET’s exclusive in-house label.
F
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Writer & EditorFreelance
• Fashion features and designer profiles. Has interviewed Diane von Furstenberg, Marcus Wainwright and David Neville (Rag & Bone), Thakoon Panichgul, Consuelo Castiglioni (Marni), Giles Deacon, Dean and Dan Caten, Mark Fast, Camilla Skovgaard, Alexis Bittar, Peter Jensen, and Kenneth Jay Lane; hair and makeup artists Poppy King, Laura Mercier, Deborah Lippmann, Lucia Pieroni, Diane Kendal and Paul Hanlon; models Cindy Crawford and Irina Lazareanu; influencers Scott Schuman (The Sartorialist) and Alexa Chung; filmmaker Ruth Hogben; and spiritual icon Deepak Chopra.
• Experienced sub-editor and content editor, with expertise in style guide development, social media and content strategy, press release and project proposal writing, and creating both commercial and editorial fashion and lifestyle content.
• Wide-ranging broadcast experience, with over 50 television appearances as guest fashion expert. Highlights include appearing on NBC’s Today Show, the #1 morning show in the United States with over 5 million weekly viewers.
• Co-editor of “Shops” section of renowned travel guide Time Out: Vancouver (2nd ed.).
Notable contributions to publications include:
MAGAZINES
Arrival
BC Business
The Block
Canadian Business
Canadian House & Home
Chatelaine
ELLE Canada
EnRoute
FASHION
FLARE
Montecristo
Wallpaper*
NEWSPAPERS
Globe & Mail
The Vancouver Sun
The Calgary Herald
The Edmonton Journal
The Regina Leader Post
The Windsor Star
Ottawa Citizen
Georgia Straight
WE (WestEnder)
ONLINE
BusinessofFashion.com
Flare.com
iVillage.ca
KiwiCollection.com (including luxury hotel reviews, city guides and website content)
LuckyPennyDaily.com
Sweetspot.ca
UrbanJunkies.com
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Skills
- Fashion
- Publishing
- Copywriting
- Editing
- Editorial
- Styling
- Newsletters
- Content Management
- Publications
- Public Relations
- Social Media
- Magazines
- Fashion Writing
- Press Releases
- Corporate Communications
- Media Relationships
Education
J.D Law
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Activities and Societies: Editor in Chief, Legal Careers Guide (2009-2010) Student Caseworker, Innocence Project (2009-2010)
BA(Hons) Psychology
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