Rebecca Wilson

Account Executive/Community Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Copywriting
  • Account Management
  • Creative
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Reporting
  • Insights Research

Work history

Currently

Account Executive & Community Manager

Elvis Communications

Mar 2015
  • CLIENTS: BUDWEISER, STELLA ARTOIS, CORONA, YAKULT CHANNELS: SOCIAL, EXPERIENTIAL, DIGITAL (ADS AND INTERACTIVE), SITE MAINTENANCE • Account handling: Liaise between clients and departments to deliver and take ownership of successful digital and creative projects; briefing teams, monitoring and reporting on progress • Community management: Day-to-day running of social accounts, using brand-appropriate tone of voice, getting approval from legal and CA teams. Updating and managing CMS. • Reporting: Weekly and monthly reporting to measure KPIs and metrics, using Facebook Insights, Twitter Analytics and Sysomos. • Client facing: Take part in client meetings, lead calls.

2015

Social Media Intern

Havas Worldwide

Nov 2014 - Mar 2015
  • CLIENTS: CHIVAS REGAL, BALLANTINES, VANISH, CASTELLO, CARGIANT CHANNELS: SOCIAL (FACEBOOK, TWITTER, INSTAGRAM, YOUTUBE) • Community management: Day-to-day running of social accounts, growing communities and using brand-appropriate tone of voice. Updating and managing CMS. • Content creation: Creating on-strategy content calendars, using consumer research & insights to inform these. Take part in creative brainstorms. Produce reactive content. • Reporting: Weekly and monthly reporting to measure KPIs and metrics, using Facebook Insights, Twitter Analytics and Sysomos. Use of these reports to constantly refine and improve content and community management strategy • New biz: Completing SWOT analysis of social channels and using social listening to help identify brand problems and perceptions

2014

Account Executive

Speak Media

May 2015 - Sep 2014
  • CLIENTS: RMG, BERGHAUS, KICKERS, EUROPEAN PARKINSONS DISEASE ASSOCIATION CHANNELS: PRINT, EMAIL, MOBILE, SOCIAL, CONTENT, DIRECT MAIL • Account handling: Liaise between clients and departments to deliver successful digital and creative projects; project management (costing and scheduling of projects); briefing teams, monitoring and reporting on progress • Insights & research: Conducting research, attending brainstorming sessions & working with clients to develop strategies and creative executions based on insights. Monitoring marketing trends and competitor activity to inform strategy. Producing reports & presentations to communicate this information, presenting findings both internally and to clients • Business development: I was involved in 2 successful pitches

Education

2012

Zoology Bsci

Royal Holloway, University of London

Aug 2009 - Jun 2012