About me

I am an enthusiastic, hardworking and daring Creative. I always aim to push the boundaries within my conceptualising and art directing processes to excite the creative industry. Within my first 9 months of professional experience, I have already elevated to being a Creative Lead in campaigns for some of the world’s most iconic sports brands such as Adidas and New Balance. I am eager to explore the publishing industry in more depth. Particularly within fashion editorial as I've always been drawn towards the style and the endless possibilities to disrupt the norm.

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Projects

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  New Balance EvareA New Balance x Dink campaign that explores the journey of two runners, showcasing how running has impacted their lives; both physically and mentally. As the Creative Lead for this running campaign, my aim was to engage new runners as they were the target audience of the footwear.
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  GlossierFor my FMP, I decided to create new oil moisturisers, Fever, Blemish and Pimple that Glossier have brought out. They target individuals who suffer with skin disorders and want to wear make up. I decided to collaborate with a photographer, make up artist and Crumb modelling agency. The concept of the shoot is using a variety of materials to connote the skin disorders. This helped create engaging and exciting visuals. Also, limiting to the three main colours red, pink and white. I created a pr
• The New NeonThe New Neon is for the international competition SPD. The brief was to create two spreads that focus on a specific category; Fashion. I decided to create my own imagery and collaborate with a photographer, Lucy Philips. My focus was on the neon trend within fashion and stylised my model with an urban influence as well. I extend the brief and create a wide variety of posters using my art direction and editorial skills. "Notable Entry" The Society of Publication Designers, Spring 2019

Work history

CreativeDINK Digital
Sep 2019 - May 2020London, United KingdomFull Time
Dink Digital was a creative agency that worked with the most iconic sports brands in the world. I’ve experienced some incredible opportunities and grown immensely during my time at Dink. I worked a versatile range of roles such as an Art Director, Creative Lead and Graphic Designer for brands such as Adidas, New Balance and USC Fashion.

Skills

• Editoral Design
• Art Direction
• Graphic Design
• Graphic Communication
• Adobe Indesign
• Creative Leadership
• Adobe Photoshop
• Fashion Advertising
• Branding
• Conceptual Designer

Education

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Design for Publishing BA (hons)Norwich University of the arts
Sep 2016 - Jul 2019Norwich, United Kingdom
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BTEC Level 3 Extended Diploma in Graphic DesignCity College Norwich
Sep 2013 - Jul 2015Norwich, United Kingdom
Achieved a Norfolk scholar