*A senior marketing professional with extensive client/agency experience, most recently in Broadcast sector as Head of Marketing for ITV's Youth channel ITV2, Children's channel CiTV and ITV1's Entertainment & Comedy genres. *Able to create and implement smart multi-platform strategies that drive both revenue and value. *Adept at large, complex and fast-moving brand management. *Fascinated by digital trends and engaging audiences through social. *Skilled in relationship/talent management.
*Led all marketing activities - on-air, off-air and online - for the youth and children's brand, ITV2 and CiTV plus Entertainment and Comedy genres, with a focus on Audience Engagement and Brand Health KPI's *Complex, matrix organisation with multiple stakeholders *Managed a team of 2 Senior Brand managers and 4 Brand managers
*Provided strategic development and account direction for various Drinks and FMCG clients including Strongbow, Budweiser and Twinings.
Account management for FMCG and Automobile clients including Flora and BMW.
Managed Tech and Retail clients at a small, integrated advertising agency in Brighton.
Raised funds for British Red Cross, NSPCC, The Liberal Democrats and more at one of Britain’s leading telephone fundraising companies.
BA Hons Combined