Rebekah Lord

Head of Marketing

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  • LocationLondon, United Kingdom

About me

 

*A senior marketing professional with extensive client/agency experience, most recently in Broadcast sector as Head of Marketing for ITV's Youth channel ITV2, Children's channel CiTV and ITV1's Entertainment & Comedy genres. *Able to create and implement smart multi-platform strategies that drive both revenue and value. *Adept at large, complex and fast-moving brand management. *Fascinated by digital trends and engaging audiences through social. *Skilled in relationship/talent management.

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • TV
  • Writing
  • Presenting
  • Brand Management
  • Business Development
  • Client Services
  • Marketing
  • Strategic Planning
  • Consumer Behavior
  • Relationship Management
  • Social Meda
  • Print Digital

Work history

2012

Head of Marketing

ITV

Dec 2005 - Jul 2012
  • *Led all marketing activities - on-air, off-air and online - for the youth and children's brand, ITV2 and CiTV plus Entertainment and Comedy genres, with a focus on Audience Engagement and Brand Health KPI's *Complex, matrix organisation with multiple stakeholders *Managed a team of 2 Senior Brand managers and 4 Brand managers

2005

Account Director

Generator

Jul 2004 - Dec 2005
  • *Provided strategic development and account direction for various Drinks and FMCG clients including Strongbow, Budweiser and Twinings.

2004

Senior Account Manager

Tullo Marshall Warren

Feb 2004 - Jul 2004
  • Account management for FMCG and Automobile clients including Flora and BMW.

2004

Account Manager

Fox Kalomaski

Apr 2002 - Feb 2004

2002

Account Manager

Mosaic

Sep 1999 - Mar 2002
  • Managed Tech and Retail clients at a small, integrated advertising agency in Brighton.

1999

Account Manager

PTF

Dec 1994 - Sep 1999
  • Raised funds for British Red Cross, NSPCC, The Liberal Democrats and more at one of Britain’s leading telephone fundraising companies.

Education

1994

English Studies of Religion

Bath Spa University

Sep 1991 - Jun 1994
  • BA Hons Combined

Awards

2012

Creative Circle - Best Press Ad (in book) - Towie 3

Creative Circle

2010

Promax UK: Gold

Promax

2010

Kinsale Shark: Bronze

Kinsale Shark

2010

Kinsale Shark: Silver - The Bill

Kinsale Shark

2009

Campaign Big Awards: Best Radio - Coronation Street

Campaig

2009

National Newspaper Advertising Awards: Best National Press Ad + Best Advertising Campaign - The Bill Relaunch Campaign

National Newspaper Advertising Awards

2009

Promax UK: Silver - The Bill

Promax

2008

Promax World Gold (NY): Bronze

Promax

2007

Promax World Silver (NY): X Factor Mobile Best Consumer Product

Promax

2007

Promax World Bronze (NY)

Promax

2007

Promax World Bronze (NY)

Promax

2007

Promax World Silver (NY) Popstar to Superstar Launch Best Entertainment Programme Promotion

Promax

2007

Promax World Gold (NY): Gold

Promax

2006

Promax World Silver (LA): The Brits 25 Best Programme Promotion Campaign

Promax

2006

Promax World Silver (LA):Friday Night Movies Best Movie Promotion

Promax

2006

Promax World Gold (LA): Gold

Promax

2006

Promax World Silver (LA): I

Promax