About me
*A senior marketing professional with extensive client/agency experience, most recently in Broadcast sector as Head of Marketing for ITV's Youth channel ITV2, Children's channel CiTV and ITV1's Entertainment & Comedy genres.
*Able to create and implement smart multi-platform strategies that drive both revenue and value.
*Adept at large, complex and fast-moving brand management.
*Fascinated by digital trends and engaging audiences through social.
*Skilled in relationship/talent management.
Work history
Head of MarketingITV
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*Led all marketing activities - on-air, off-air and online - for the youth and children's brand, ITV2 and CiTV plus Entertainment and Comedy genres, with a focus on Audience Engagement and Brand Health KPI's
*Complex, matrix organisation with multiple stakeholders
*Managed a team of 2 Senior Brand managers and 4 Brand managers
Account Director
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*Provided strategic development and account direction for various Drinks and FMCG clients including Strongbow, Budweiser and Twinings.
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Skills
- Advertising
- Digital Media
- Marketing PR
- TV
- Writing
- Presenting
- Brand Management
- Business Development
- Client Services
- Marketing
- Strategic Planning
- Consumer Behavior
- Relationship Management
- Social Meda
- Print Digital
Education
English Studies of Religion
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BA Hons Combined