Rebekka Ayres

Writer

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Inquiring critical writer invested in the fields of fashion, fine art, design & popular culture. Personal research investigates commodity fetishism, poverty tourism and the interplay between consumption and social class.

Locked Pro Plan feature

Skills

  • Journalism
  • Fashion History
  • Cultural Studies
  • Css Html
  • Sub-editing
  • Proofreading
  • Graphic Design
  • Adobe
  • Social Media
  • Copywriting

Companies I’ve worked with

  • Farfetch

    Farfetch

    • Fashion and Textiles
  • URBN

    URBN

    • Fashion and Textiles
  • Anthropologie

    Anthropologie

    • Retail

Work history

Currently

Content Writer

Farfetch

Mar 2017
  • London, United Kingdom
  • Freelance
  • Working to high targets, I create thorough and accurate product descriptions, sensitive to the style and tone of the fashion boutiques represented globally by Farfetch and Browns Fashion. Solid focus, speed and a watertight command of spelling, grammar and garment terminology are critical, as well as an extensive awareness of each luxury brand’s core pillars.

Currently

Journalist

Various

May 2013
  • London, United Kingdom
  • Freelance
  • As a features writer and interviewer, I have contributed to titles such as Teen Vogue, Wonderland, The L’Officiel Hommes, The Last Magazine, Is In Town and ZOO, where I also sub and proof each issue prior to print.

2017

Product Copywriter

Anthropologie

Jun 2017 - Dec 2017
  • London, United Kingdom
  • Freelance
  • Devising creative copy for large product blocks, an acute attention to detail, fast pace and an empathy with the consumer mind have been pivotal to keeping content fresh, developing a sharpened, intuitive approach. Here, familiarity with MTS software and sales reports have rounded my understanding of the industry from the inside out.

2017

Digital Copywriter

URBN

Dec 2016 - Feb 2017
  • London, United Kingdom
  • Freelance
  • Operating within the Content team, I have been working with Urban Outfitters to create engaging copy for the EU online platforms and mailing list, responding to strategy briefs, creative concepts and emerging tastes and trends.

Education

2018

MA Fashion Communication: Fashion Critical Studies

Central Saint Martins (UAL)

Jan 2016 - Jan 2018
  • London, United Kingdom
  • My specialism is the point at which culture and society intersect, exploring capitalism’s fraught relationship to class, taste and gentrification throughout my postgraduate studies in Fashion Communication at Central Saint Martins.

2015

Sep 2012 - Jun 2015
  • London, United Kingdom