• Managed all ecommerce and communication designs such as web page builds, email design, printed store assets and marketing material. • Uploaded all ecommerce content through html back end editing. • Worked closely with the founder of the brand in all aspects of the business in particular the preparation of campaign photoshoots and implementing her aesthetic vision for the brand. • Made significant improvements to the UI of the site through ensuring consistency requirements were met and changing the customer navigation. • Helped drive the business forward by strategising with the ecommerce manager with a focus on UX to plan future improvements.
• Worked with business analysts and developers to re-design the Product Landing Pages across all devices with particular research into refreshing the UX & UI, whilst effectively representing business objectives. • Re-designed ‘Chooworld’ by collaborating with the social team, conceptualising initial wireframes through to final prototypes. • Responsible for the timely and accurate design of emails and a wide range of marketing and site content for various teams across retail and digital on a day-to-day basis. • Implement weekly content changes to the site, across all regions; providing mock ups and editing the code through demandware.
Studied Design Management for Fashion Retailing With a Year in Industry Achieved a 1st Class Hons Degree