As a multidisciplinary communications and brand consultant, I bring over 15 years of experience in guiding visionary brands and talents across the visual arts, luxury, fashion, design, and cultural arenas. My passion lies in crafting compelling narratives and orchestrating impactful 360° campaigns that propel brands to the forefront of the global conversation and drive commercial success.
I have honed my expertise in strategic communication, brand identity development, and media & talent relations through senior roles at leading international agencies including Purple & Black Frame and as Head of Communications at the fine jewellery Maison, Delfina Delettrrez. My work is characterised by a deep understanding of the cultural zeitgeist and a cultivated global network of creatives, media figures, talent, and industry influencers.
I meticulously integrate media and talent relations, digital strategy, content marketing, and events to create cohesive campaigns that resonate deeply with target audiences. Some notable projects include driving growth and brand awareness for luxury and emerging brands such as Ashley Williams, Peter Pilotto, Kenzo, Rodarte, and Comme des Garçons. I have also successfully implemented media strategies for renowned exhibitions and worked with celebrated visionaries like Ai Weiwei, Francesco Vezzoli, and Yoko Ono.
My approach goes beyond strategy. I foster collaborative work environments and have experience leading high-performing international teams. I am committed to mentorship, guiding team members to achieve their full potential and fostering a culture of continuous learning and innovation. I excel in stakeholder management, building strong relationships with key industry figures to ensure alignment and drive success.
I have honed my expertise in strategic communication, brand identity development, and media & talent relations through senior roles at leading international agencies including Purple & Black Frame and as Head of Communications at the fine jewellery mason, Delfina Delettrrez. My work is characterised by a deep understanding of the cultural zeitgeist and a cultivated global network of creatives, media figures, talent, and industry influencers.
I meticulously integrate media and talent relations, digital strategy, content marketing, and events to create cohesive campaigns that resonate deeply with target audiences. Some of my notable projects include driving sales growth and brand awareness for luxury and emerging brands such as Ashley Williams, Kenzo, Peter Pilotto, Rodarte and Comme des Garçons. I have also successfully implemented media strategies for renowned exhibitions and worked with iconic figures like Ai Weiwei, Francesco Vezzoli, and Yoko Ono.
My approach goes beyond strategy. I foster collaborative work environments and have experience leading high-performing international teams. I am committed to mentorship, guiding team members to achieve their full potential and fostering a culture of continuous learning and innovation. I excel in stakeholder management, building strong relationships with key industry figures to ensure alignment and drive success.
Work history
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Communications Consultant (PR, Brand & Talent)Self-employed
London, United Kingdom
Strategically developed global brand initiatives within the luxury and fashion sectors, crafting dynamic 360° communication and event strategies for brands such as Au Départ, Atelier Molinari, Arts Council England, Danse Lente, Dr Prager Skincare, Fabrizio Viti, Galvan London, Galeries Lafayette, and Nico Vascellari
• Engineered a comprehensive brand strategy for Danse Lente, contributing to a 50% surge in sales, 40% growth in social media engagement, and a 200% increase in newsletter subscriptions. Analysed business requirements and curated digital campaigns tailored for Gen Z audiences
• Led the development and execution of a multi-platform integrated content strategy for Galeries Lafayette's exclusive accessories collaborations, yielding 2.5 million social media impressions
• Delivered pivotal expertise in shaping brand identity and cultivating a compelling tone of voice, resulting in a 20% sales increase through strategic VIP partnerships for Atelier Molinari
• Orchestrated successful VIP management and event activations for Galvan London at Frieze London, effectively leveraging curated guest lists, gallery partnerships, and content creation
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Communications & MarketingCirca
- London, United KingdomFull Time
• Successfully developed a global communications strategy, growing monthly audience reach to 4M per month
• Led PR strategy for high-profile artists including Ai Weiwei, Arca, Marina Abramović and Yoko Ono, generating 300M+ media impressions
• Crafted copy resulting in a 40% social media audience increase and a 35% newsletter subscription surge
• Spearheaded a dynamic editorial strategy, commissioned & edited essays and panel discussions yielding 1M+ monthly website hits, reinforcing the brand's thought leadership
• Produced monthly premieres and events in London, Berlin, and New York, fostering a global community
• Designed, managed, and controlled budgets, implementing effective cost-control measures. Leveraged proactive pitching to secure brand partnerships, resulting in 24% revenue increase
• Managed external agencies, establishing KPIs to drive performance and ensure optimal project delivery
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Skills
- Public Relations
- Communications Strategy
- Brand Strategy
- Branded Content
- Media
- Sponsorship
- Talent Acquisition
- Contract Negotiation
- Event Concept
- 360 Campaigns
- Content Copywriting
- Art Direction
- Project Direction
- Content Creatiion