Accomplished communications and brand specialist with over 15 years of experience crafting transformative narratives for global brands and forward-thinking visionaries across the fashion, design and cultural arenas. With a dynamic career marked by award-winning campaigns, I excel in developing tailored multi-platform strategies that seamlessly blend brand strategy, media & talent relations, image direction, and event curation to drive commercial success.
My approach combines creativity with strategic insight, informed by a deep understanding of the luxury industry and cultural zeitgeist. I possess a broad global network of key media figures, talent, and industry opinion leaders, which I leverage to ensure impactful campaign execution that resonates with target audiences.
I have a proven track record of delivering excellence in every project, and my passion for the creative industries fuels my ambition to bring fresh perspectives and innovative ideas to each project. I am adept at building and leading international teams, providing clear vision, inspiration, and mentorship. I ensure that each team member is empowered to contribute to the success of each campaign.
Work history
S
S
Communications Consultant (PR, Brand & Talent)Self-employed
London, United Kingdom
Strategically developed global brand initiatives within the luxury and fashion sectors, crafting dynamic 360° communication and event strategies for brands such as Au Départ, Atelier Molinari, Arts Council England, Danse Lente, Dr Prager Skincare, Fabrizio Viti, Galvan London, Galeries Lafayette, and Nico Vascellari
• Engineered a comprehensive brand strategy for Danse Lente, contributing to a 50% surge in sales, 40% growth in social media engagement, and a 200% increase in newsletter subscriptions. Analysed business requirements and curated digital campaigns tailored for Gen Z audiences
• Led the development and execution of a multi-platform integrated content strategy for Galeries Lafayette's exclusive accessories collaborations, yielding 2.5 million social media impressions
• Delivered pivotal expertise in shaping brand identity and cultivating a compelling tone of voice, resulting in a 20% sales increase through strategic VIP partnerships for Atelier Molinari
• Orchestrated successful VIP management and event activations for Galvan London at Frieze London, effectively leveraging curated guest lists, gallery partnerships, and content creation
C
C
Communications & MarketingCirca
- London, United KingdomFull Time
• Successfully developed a global communications strategy, growing monthly audience reach to 4M per month
• Led PR strategy for high-profile artists including Ai Weiwei, Arca, Marina Abramović and Yoko Ono, generating 300M+ media impressions
• Crafted copy resulting in a 40% social media audience increase and a 35% newsletter subscription surge
• Spearheaded a dynamic editorial strategy, commissioned & edited essays and panel discussions yielding 1M+ monthly website hits, reinforcing the brand's thought leadership
• Produced monthly premieres and events in London, Berlin, and New York, fostering a global community
• Designed, managed, and controlled budgets, implementing effective cost-control measures. Leveraged proactive pitching to secure brand partnerships, resulting in 24% revenue increase
• Managed external agencies, establishing KPIs to drive performance and ensure optimal project delivery
+ Show more
Skills
- Public Relations
- Communications Strategy
- Brand Strategy
- Branded Content
- Media
- Sponsorship
- Talent Acquisition
- Contract Negotiation
- Event Concept
- 360 Campaigns
- Content Copywriting
- Art Direction
- Project Direction
- Content Creatiion