Work history
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Marketing ManagerUnited perfumes
- London, United KingdomFull Time
Reporting into the brand director – successfully creating and implementing marketing strategies for luxury home fragrance brands; Fornasetti Profumi and Cire Trudon.
Managing marketing activity across 30 retailers, and seeking opportunities to build brand awareness.
Relaunching and implementing a digital marketing strategy for the new start up business - Ostens.
Successfully executing customer and influencer brand events.
Implementing a social strategy that grew social media following and increased engagement by +40%.
Designing a brand tone of voice by creating guidelines and supporting collateral.
Successfully creating and introducing a new VIP CRM email program, which generated +31% increase in sales.
Devised a partnership strategy, highlight being activity with Harrods, securing exclusive projection across channels, seeing an uplift in sales of +29% for Cire Trudon.
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Beauty Marketing coordinatorDebenhams
- Warren St, Fitzrovia, London, UKFull Time
Managing and executing the Debenhams Beauty marketing plan with over 150 beauty brands through CRM, Online, Editorial, Social, PR and in store activity. Responsible for liaising internally with key stakeholders within the business.
Launching Europe's first ever online Beauty Community platform.
Responsible for briefing CRM and design teams on the beauty email content.
Developing a new initiative by putting the beauty community customers at the heart of the campaign, resulting in authentic marketing content for our beauty channels, and gathering data for post campaign analysis.
Responsible for the window coverage and curation for over 120 Debenhams stores.
Lead on all product launch plans such as Clinique ID, creating blockbuster 360 plan which led Debenhams to achieve 43% marketing share in launch month.
Successfully launching the Beauty Club Box programme, and seeing an increase in likelihood to purchase of +33% - making it the highest converting sales activity.
Managing the critical path for POS collateral, from briefing creative right through to production and in store implementation.
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Skills
- Marketing
- Team Leadership
- Brand Building
- Stakeholder Management
- Channel Strategy
- Campaign
- Campaign Activation
- Training
- Retail
- Luxury
- Events
- Customer Service
- Social Media