I ran a clothing brand from 15-21 and I managed every department, following that for three years I have been running an agency helping scale small businesses from £5k a month in revenue to £20k+ in revenue. I've spent the last year at a £3Million business. I contributed £1.5million to their revenue last year. I have seen every stage and size of how a startup works. I have empathy for the need to scale but also why cash flow is oxygen.
Over the past 12 months, my current position is the Digital Marketer for a hyper-growth FMCG startup based in London. The role focused heavily on client acquisition and overall business growth through paid advertising channels. I managed a budget of £300,000 and generated £1,200,000 in revenue for our brand Love Yourself Meals. This averaged in a 4x return on ad spend month-to-month. The role involved a multi-channel approach for acquiring new customers, and because of this, the marketing budget was spread across: Facebook, Instagram, Google, Youtube, Pinterest, and Bing.
Within this role, I worked directly under the Head of Marketing and the CEO, and would then delegate and manage responsibilities to our Social Media Manager, Content Manager, and freelancers and external agencies who managed particular aspects of our marketing mix. New customers, Revenue growth, and a consistent ROAS were the benchmarks I was held to whilst being in this position. I helped the company grow 80% year on year and brought in 4,620 new customers - year to date.
Projects
- Campaign Experience 22'Within this portfolio I will be showing my past 5 years of experience within Digital Marketing and more specifically performance marketing. I have worked with small brands spending £250 a month all the way up to seven figure brands who spend £40k+ per month. Due to the nature of in-house roles I've been in over the past 18 months, I've run paid advertising across several channels, Pinterest, Google, Youtube, Facebook and Instagram. As well as organic channels like email and achieved £17k in co
Work history
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FounderROI Social
London, United Kingdom
ROI Social was a marketing agency. This involved workshops, Paid Social campaigns which generated leads and sales for eCommerce business primarily previous included: Florence London, Howl Jewelery, B-SIDE LDN and The Vintage Trap. Accumulatively more than £150,000 was generated for these clients over an 18 month period.I managed £5,000 a month for these client accumulatively and built a marketing agency where I had a team of remote freelancers working under me over the course of this time to help with client fulfilment.
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Digital Marketing ManagerLove Yourself Meals
- London, United KingdomFull Time
The main KPI’s that I was judged by on a monthly basis was by the number of new customers that I brought to the business I averaged 400-500 new customers per month and averaged £120,000 a month in revenue with a 4x ROAS. I reported directly to the Head of Marketing and our CEO. I was responsible for making the creative, copy, scaling and ongoing optimisation, this was across several channels and formats.
- Managing Paid Social & PPC - with a yearly budget of £300,000+
- Making ad creative, writing copy, scaling and on-going optimisation
- Weekly and monthly reporting for the marketing department.
- Managing any freelancers the company many use for one-off project.
- On-going calls with account reps from all the major advertising platforms.
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Skills
- Adobe Graphics
- Photography
- Social Media Digital Strategies
- Adobe Photoshop/indesign/illustrator
- Cinema 4D
- Adobe After Effects
- Abode Premiere