Renato Tata

Renato Tata

Advertising CreativeLondon, United Kingdom
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Renato Tata

Renato Tata

Advertising CreativeLondon, United Kingdom
About me
Award-winning conceptual creative with 17 years experience at some of the world’s leading advertising networks including Ogilvy, JWT, DDB, TBWA, McCann, Publicis, GTB (WPP). Currently working at AnalogFolk London - Global Digital Innovation Agency of the Year 2019. I’ve always wanted to do good and make a difference in my community. That’s my purpose. Not only acting as a creative professional, but also being a responsible citizen who believes in a better world for everyone. Regardless of race, religion, gender, colour, disability, sexuality or identity. Therefore, I’ve moved away from ideas that merely generate buzz on social and am focusing instead on how technology and innovation can inspire relevant initiatives and useful solutions that respond to real life problems and have a meaningful impact on people, brands and society. Also, for me, creativity goes beyond the walls of the creative department. Which is why in 2012 I founded the International Creative Conference - Design Overview In Tirana. The first-ever international event in Albania dedicated to Advertising, Design & New Media which had a meaningful impact on the local community and received international recognition. In 2015 DOIT was transformed into a festival - Creative Week Tirana. Since 2018 I’m the Lead of International Creatives London, Papel & Caneta London Co-Organizer 2017, JOLT Academy Mentor 2019-2020 and a proud winner of The Great British Diversity Experiment 2016.
Projects
  • #AntiCOVID19Screensaver
    #AntiCOVID19ScreensaverBEHAVIOUR CHANGING SMARTPHONE WALLPAPERS THAT WORK AS REMINDERS TO HELP PREVENT THE SPREAD OF COVID-19. Created by Renato Tata & Stefania Esposito. Free to use for everyone.
  • THE UNDERTRACK
    THE UNDERTRACKFilm Content PR
  • LIGHT UP THE WORLD
    LIGHT UP THE WORLDDigital Brand Activation
  • BIKINI POSTER
    BIKINI POSTERAmbient Installation
  • Activation for Ogilvy
    Activation for OgilvyDigital & DM
  • WiFi / TV CAMPAIGN
    WiFi / TV CAMPAIGNAMC WiFi CAMPAIGN (DEUTSCHE TELEKOM) For the campaign of AMC-WiFi we developed a concept where the USB Modem gives life to the place. In order the idea to stand out, we started our story in a subdued home environment and then by activating the USB the place becomes alive, with very dynamic actions and vivid colours.
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Work history
    AnalogFolk logo
    AnalogFolk logo
    Senior CreativeAnalogFolk
    London, United KingdomFull Time
    Being part of Campaign's Global Digital Innovation Agency of the Year sounds cool. In reality, it's like a dream - working for Nike, Diageo, Bayer, BT, CocaCola, Unilever and other bluechip brands. And a bunch of super talented and nice people who push the boundaries with every opportunity, using the digital to make the analog world better with everything we create - focusing on how technology and innovation can inspire relevant initiatives and useful solutions that respond to real life problems and have a meaningful impact on people, brands and society.
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    Senior CreativeGTB London
     - London, United KingdomFull Time
    Working for Ford of Europe across multiple briefs and platforms for nameplates like Fiesta, Focus, Mustang and more, for 20+ markets. Leading projects from ideation to production in collaboration with my creative partner, other creatives, strategists, designers, producers, developers and clients. Also, I mentor junior teams, giving them creative direction and constructive feedback.
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Skills
  • Advertising
  • Art Direction
  • Copywriting
  • Creative Direction
  • Creative Stragegy
  • Creative Leadership
  • Big Ideas
  • Team Management Mentoring
Education
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    BA Advertising MarketingTechnological Educational Institution of Athens
     - Athens, Greece
Awards
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    The Great British Diversity Experiment / 1st AwardThe Great British Diversity Experiment
    The Great British Diversity Experiment proved that diversity leads to better solutions, experiences and ultimately a better world. http://www.thegreatbritishdiversityexperiment.com/
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    Over 30 Awards throughout my career--
    Including GOLD at CANNES YOUNG LIONS GREECE, EUROPEAN DESIGN AWARDS, GREEK ADVERTISING AWARDS, GREEK COMMUNICATION DESIGN AWARDS, POSTER 4 TOMORROW INTERNATIONAL COMPETITION
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