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Award winning conceptual creative with 13 years experience. Renato believes in the big idea and doesn't see borders between media channels. Outside work, he has founded an International Advertising - Design Conference and a Creative Week. In addition, he is part of International Creatives London Team and proud winner of The Great British Diversity Experiment.Locked Pro Plan feature
Agencies: Publicis London, BBH London, Sunshine, Stink, Three Point Zero Clients: Heineken, Vanish, London Philharmonic Orchestra, British Airways, MTV, Tesco, Xbox
Leading and mentoring the Creative Team; generating ideas and strategic thinking for integrated campaigns by combining market research, industry knowledge, business strategy and creative inspiration. The spearhead for creativity at Ogilvy & Mather Albania - working very close with the senior management team - having full responsibility for the quality of the final creative outcome of the agency and oversee the production in ATL / BTL / Digital. Clients: Telekom (Part of Deutsche Telekom), Tirana Bank and other smaller clients.
This period was an introduction to the digital world, before being promoted to Ogilvy & Mather Albania.
Main responsibility / challenge: To help and improve the creative credentials and reputation of the agency by restructuring the creative team, creating / managing processes that lead to the best work, winning pitches, and driving the growth of Spot Communications (a small local agency). Finally, 6 months later, my team and I won the account of Vodafone Albania and the agency became part of the worldwide network JWT. Clients: Vodafone, Alpha Bank, Delhaize Albania, Kiss FM, TEG Shopping Mall & more.
Senior Conceptual Copywriter & Art Director; my first hybrid role. Working on integrated campaigns for Toyota, Alpha Bank, Lurpak, Anatoli Spices, Vivartia, Multirama Electronics, Club Hotel Casino Lutraki.
Senior Conceptual Copywriter. Working on integrated campaigns for a big roster of clients; Elite Strom, Illy Espresso, Henkel (Neomat, WC Bref, Schwarzkopf), Bosch Hellas, Minerva (Olive Oil and Butters), Electroniki Athinon Retail Store, Nivea, Piaggio Vespa.
Conceptual Copywriter. Working for Q-Telecom, Info Quest, Volkswagen, Dirollo Cheese, Carrefour.
The Great British Diversity Experiment proved that diversity leads to better solutions, experiences and ultimately a better world. http://www.thegreatbritishdiversityexperiment.com/
Including GOLD at CANNES YOUNG LIONS GREECE, EUROPEAN DESIGN AWARDS, GREEK ADVERTISING AWARDS, GREEK COMMUNICATION DESIGN AWARDS, POSTER 4 TOMORROW INTERNATIONAL COMPETITION