Renato Tata

Creative Director

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Projects

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  • Renato Tata
  • telco, amc, telekom, integrated, campaign, ogilvy, renato tata, tvc

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About me

 

Award winning conceptual creative with 13 years experience. Renato believes in the big idea and he actually doesn't see borders between the media channels. Outside work, he has founded an International Advertising - Design Conference and a Creative Week. In addition, Renato is part of International Creatives London Team and winner of The Great British Diversity Experiment.

Skills

 

  • Advertising
  • Art Direction
  • Copywriting
  • Creative Direction
  • Creative Stragegy
  • Creative Leadership
  • Big Ideas
  • Team Management Mentoring

Work history

Currently

Senior Creative

Freelance

Jan 2016
  • London, UK
  • Freelance
  • Agencies: Sunshine, BBH, Stink, Three Point Zero Briefs: London Philharmonic Orchestra, British Airways, MTV, Tesco, Xbox

2015

Creative Director

Ogilvy & Mather

Jan 2013 - Dec 2015
  • Full Time
  • Leading and mentoring the Creative Team; generating ideas and strategic thinking for integrated campaigns by combining market research, industry knowledge, business strategy and creative inspiration. The spearhead for creativity at Ogilvy & Mather Albania - working very close with the senior management team - having full responsibility for the quality of the final creative outcome of the agency and oversee the production in ATL / BTL / Digital. Clients: Telekom (Part of Deutsche Telekom), Tirana Bank and other smaller clients.

2013

Creative Director

Ogilvy One Worldwide

Nov 2012 - Jan 2013
  • Full Time
  • This period was an introduction to the digital world, before being promoted to Ogilvy & Mather Albania.

2012

Creative Director

JWT Spot

May 2011 - Oct 2012
  • Full Time
  • Main responsibility / challenge: To help and improve the creative credentials and reputation of the agency by restructuring the creative team, creating / managing processes that lead to the best work, winning pitches, and driving the growth of Spot Communications (a small local agency). Finally, 6 months later, my team and I won the account of Vodafone Albania and the agency became part of the worldwide network JWT. Clients: Vodafone, Alpha Bank, Delhaize Albania, Kiss FM, TEG Shopping Mall & more.

2011

Senior Creative

DDB

Nov 2008 - May 2011
  • Full Time
  • Senior Conceptual Copywriter & Art Director; my first hybrid role. Working on integrated campaigns for Toyota, Alpha Bank, Lurpak, Anatoli Spices, Vivartia, Multirama Electronics, Club Hotel Casino Lutraki.

2008

Senior Creative

TBWA

Feb 2007 - Oct 2008
  • Full Time
  • Senior Conceptual Copywriter. Working on integrated campaigns for a big roster of clients; Elite Strom, Illy Espresso, Henkel (Neomat, WC Bref, Schwarzkopf), Bosch Hellas, Minerva (Olive Oil and Butters), Electroniki Athinon Retail Store, Nivea, Piaggio Vespa.

2007

Creative

Cream

Jun 2005 - Jan 2007
  • Full Time
  • Conceptual Copywriter. Working for Q-Telecom, Info Quest, Volkswagen, Dirollo Cheese, Carrefour.

2005

Junior Creative

Mccann

Jun 2003 - Jun 2005
  • Full Time

Education

2006

BA Advertising Marketing

Technological Educational Institution of Athens

Mar 2001 - Jun 2006

Awards

2016

The Great British Diversity Experiment / 1st Award

The Great British Diversity Experiment

  • The Great British Diversity Experiment proved that diversity leads to better solutions, experiences and ultimately a better world. http://www.thegreatbritishdiversityexperiment.com/

2015

Over 30 Awards throughout my career

Cannes Lions

  • Including GOLD at CANNES YOUNG LIONS GREECE, EUROPEAN DESIGN AWARDS, GREEK ADVERTISING AWARDS, GREEK COMMUNICATION DESIGN AWARDS, POSTER 4 TOMORROW INTERNATIONAL COMPETITION

2015

President of the Jury @ Greek Communication Design Awards

Greek Communication Design Awards

  • http://www.ebge.gr/2016/winners/