Renato Tata

Advertising Creative

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Award-winning conceptual creative with 15 years of experience at some of the world’s leading advertising networks including Ogilvy, JWT, DDB, TBWA, McCann, Publicis. I’m a highly skilled and highly ambitious integrated creative who believes in the big idea, regardless of the medium. Digital, social, content, film, experiential, even a product. I like ideas, stories and experiences that get people talking in the pub or sharing online with friends. Integrated with PR at heart. The industry also agrees with me. So much in fact, that my work has been recognised with more than 30 awards and honours for creativity, and effectiveness as well. However, for me, creativity goes beyond the walls of the creative department. For instance, I’ve founded the International Creative Conference Design Overview In Tirana and Creative Week Tirana. I’m the Lead of International Creatives London, Papel & Caneta London Co-Organizer, JOLT Academy Mentor and a proud winner of The Great British Diversity Experiment.

Locked Pro Plan feature

Skills

  • Advertising
  • Art Direction
  • Copywriting
  • Creative Direction
  • Creative Stragegy
  • Creative Leadership
  • Big Ideas
  • Team Management Mentoring

People I’ve worked with

Companies I’ve worked with

  • JWT

    JWT

    • Advertising
  • GTB London

    GTB London

    • Marketing & PR
  • OgilvyOne

    OgilvyOne

    • Advertising
  • F

    Freelance

    Work history

    Currently

    Senior Creative

    GTB London

    Jul 2017
    • London, United Kingdom
    • Full Time
    • Currently working for Ford of Europe across multiple integrated briefs for 20+ markets. I lead projects from ideation to production, collaborating with creatives, designers, producers, data specialists, strategists, developers and clients. I also mentor junior teams, give creative direction and constructive feedback.

    2018

    Senior Creative

    Freelance

    Jan 2016 - Feb 2018
    • London, United Kingdom
    • Freelance
    • My ambition to become a better creative and my curiosity for the world drove me to quit my well-established job (and life), step out of my comfort zone and move to London. Freelancing was very rewarding as I had the opportunity to explore the unique culture of legendary agencies like BBH and get involved in a diverse range of projects for Heineken Global, Ford, most importantly, win the global pitch for the IOC - Winter Olympics 2018.

    2015

    Jan 2013 - Dec 2015
    • Tirana, Albania
    • Full Time
    • I led the transformation of Ogilvy Albania to a fully integrated agency. Leading and mentoring the creative teams, generating ideas and strategic thinking for integrated campaigns – successfully led the launch of Deutsche Telekom in Albania.

    2013

    Creative Director

    OgilvyOne

    Nov 2012 - Jan 2013
    • Athens, Greece
    • Full Time
    • An intro to the digital world, before being promoted to Ogilvy Albania.

    2012

    Creative Director

    JWT

    May 2011 - Oct 2012
    • Tirana, Albania
    • Full Time
    • I enhanced the creative credentials and reputation of the agency by restructuring the creative team, creating processes that led to the best work and drove the growth of Spot Communications (a small local agency). Under my leadership, the agency won the account of Vodafone Albania and became part of the worldwide network JWT.

    2011

    Senior Creative

    DDB Worldwide

    Nov 2008 - May 2011
    • Athens, Greece
    • Full Time
    • As a Senior Conceptual Copywriter, I contributed award-winning ideas and represented the agency in Cannes. Working on integrated campaigns for Toyota, Alpha Bank, Lurpak, Anatoli Spices, Vivartia, Multirama Electronics, Club Hotel Casino Lutraki.

    2008

    Senior Creative

    TBWA

    Feb 2007 - Oct 2008
    • Athens, Greece
    • Full Time
    • As a Senior Conceptual Copywriter, I contributed ideas and behaviour that best enabled the agency’s culture of creative disruption. Working on integrated campaigns for a big roster of clients; Elite Strom, Illy Espresso, Henkel (Neomat, WC Bref, Schwarzkopf), Bosch Hellas, Minerva (Olive Oil and Butters), Electroniki Athinon Retail Store, Nivea, Piaggio Vespa.

    2007

    Creative

    Cream

    Jun 2005 - Jan 2007
    • Athens, Greece
    • Full Time
    • As a Conceptual Copywriter, I participated in multi award-winning campaigns including Grand Ermis & Grand Effie. Working for Q-Telecom, Info Quest, Volkswagen, Dirollo Cheese, Carrefour.

    2005

    Junior Creative

    McCann

    Jun 2003 - Jun 2005
    • Athens, Greece
    • Full Time
    • Turning the less desirable briefs of the agency into opportunities.

    Education

    2006

    Mar 2001 - Jun 2006
    • Athens, Greece

    Awards

    2016

    The Great British Diversity Experiment / 1st Award

    The Great British Diversity Experiment

    • The Great British Diversity Experiment proved that diversity leads to better solutions, experiences and ultimately a better world. http://www.thegreatbritishdiversityexperiment.com/

    2015

    Over 30 Awards throughout my career

    --

    • Including GOLD at CANNES YOUNG LIONS GREECE, EUROPEAN DESIGN AWARDS, GREEK ADVERTISING AWARDS, GREEK COMMUNICATION DESIGN AWARDS, POSTER 4 TOMORROW INTERNATIONAL COMPETITION

    2015

    President of the Jury @ Greek Communication Design Awards

    Greek Communication Design Awards

    • http://www.ebge.gr/2016/winners/