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As a fashion director, you are expected to assume the following tasks and responsibilities: *Devise efficient fashion design plans and foster new fashion concepts. *Properly coordinate advertising as well marketing activities. *Attend runway or fashion shows to acquire new fashion ideas. *Visit major manufacturers and merchandise markets to get new information on the latest fashion trends. *Regularly monitor fashion publications and set meetings with designers to keep up with the changing trend. *Evaluate the potential success of a certain clothing line. *Create effective marketing plans and advertising strategies. *Coordinate with salespeople, designers and manufacturers. *Select garments and accessories that will be used for promotional marketing. *Organise photo shoots, magazine events, and fashion shows. *Share fashion insights and analysis with buyers to help them choose the appropriate inventory purchases.
• Maintaining the women’s/men’s showrooms • Assisting Women’s team/ Men’s team/ Social Media • Sample management – Returns & Pulls • Creating inventories of new seasons samples for both Men’s & Women’s • Checking for coverage in daily newspapers / supplements
*Specifically responsible for developing and implementing social media plans and specific tactics across all channels of social media (Facebook, Twitter, YouTube, FourSquare and more) for key annual events as well as additional opportunities as identified. Monitor and track all social media initiatives and tactics implemented by organization and develop reports on those findings. • Execute company’s day-to-day social media activities, including posting to and updating its social media platforms. Attend and staff PR and social media events as necessary. Help curate the social media editorial calendar while also responsible for developing and creating content. *Directly engage Universal friends and fans via social media platforms, fostering conversations and relationships. Work with relevant PR team members and outside vendors as necessary. • Develop and maintain relationships with key youtubers, twitter users and other social media influencers. Keep updated/current lists of those influencers across multiple categories. • Track social media program results and report on those findings, as well as assist in active “listening” to the social media community, regularly reporting on those findings.
Graduating with a 2:1 in Fashion Management & Marketing