About me
I am a multimedia creative and communications professional based in London, specialising in editorial, copywriting, curation and strategy.
I am a proud Londoner with a mixed-race background. I closely follow developments within the capital’s cultural landscape, with a particular passion for art, music and social issues. I am interested in the changing climate of the hospitality industry, particularly restaurants, and have developed an expertise in these worlds through working within boutique food-focused communications agencies and through researching, interviewing and writing about chefs and restaurants, both in the UK and internationally. Global work assignments - including working alongside UNESCO in Vietnam - and personal travel across the world have provided an insight into diverse cultures.
I produce sound design work for a number of agencies and organisations as part of a music production team, and I occasionally present a music show on the online radio station of a renowned London music venue, putting the spotlight on under-represented genres and musical traditions from across the world.
I am a keen photographer, shooting on both film and digital, regularly conducting editorial and brand photoshoots.
Projects
Work history
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Copywriter, Communications ManagerTomorrow+Partners
VietnamFreelance
Copywriter and communications manager with Tomorrow+Partners - a full-service strategy and creative practice, which partners with leaders and organisations to create products and programs that shape the intersections between brand and consumer. My tasks include crafting development and communications strategies for clients as well as providing copywriting and research, utilising my knowledge of the media, London’s cultural and luxury industries and my experience of communications.
In June 2019, I spent a month on assignment in Hanoi, Vietnam, representing Tomorrow+Partners on the country’s seven-person national task force, created to formulate a strategy for the city’s application to UNESCO’s Creative Cities initiative. I worked closely with UN representatives and Vietnamese government officials to devise a sustainable development plan for the city of Hanoi with sustainable design at its core - in line with the UN’s Sustainable Development Goals.
As well as strategising, my tasks included copywriting the full dossier (I was the sole fluent English speaker on the team), research, and attending conferences to gain valuable information on which to build a workable approach for the city to follow going forward.
The application was successful, with Hanoi being inducted into UNESCO’s Creative Cities network in November 2019.
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Art, Food & Drink and News EditorPublishing Business
London, United KingdomFull Time
I am the Art, Food & Drink and News Editor at Mayfair Times - a monthly lifestyle publication covering the London districts of Mayfair, St James’s and Marylebone, with a monthly readership of around 90,000. I commission and collate features for the aforementioned sections, also writing editorial features across the magazine.
I‘m regularly interviewing prominent figures in the art world, popular culture, business, hospitality and property - sourcing stories and attending cultural events from art exhibitions to hotel launches and restaurant openings. My interviewing skills and personability have helped me to create lasting working relationships; I work closely with communications teams; lead the company’s online growth; and manage initiatives that require brokering deals with corporate organisations, including renowned art fairs such as PAD and LAPADA, as well as managing lucrative events held in partnership with luxury brands.
Alongside Mayfair Times, my editorial work and photography is used across Publishing Business portfolio publications including Belgravia, Sloane Square and Victoria magazines.
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Skills
- Copywriting
- Public Relations
- Sub-editing
- Interviewing
- Interview Transcribing
- Phone Skills
- Quick Learner
- Media Relations
- Writing
- Brand Tone
- Communications
- Personable