About me
20 years' experience delivering insight and customer strategy across industries as diverse as tech, private equity, financial services, beauty and advertising. Trained futures scenario planner. Extensive experience in integrating customer insight with data analytics and embedding customer in both strategy and operations.
Work history
Insight DirectoreBay
London, United KingdomFull Time
Delivering insight and strategy for ebay Europe for a business serving over 100m customers in EMEA across 5 major markets and 4 major verticals including the largest, fashion. Integrating insight and data analytics to form the business of vertical and horizontal business planning including a now fully operationalised and globally adopted customer segmentation. Provided the insight and strategy to develop a completely redeveloped CRM programme.
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Head of InsightThe Metro
- London, United KingdomFull Time
Skills
- Customer Insights
- Strategy
- Data Analysis
- Research Insight
- Planning
- Brand Analysis
- Brand Architectue
- Customer Behaviour
- E-commerce Strategy
- Trading
- Marketing Strategy
- Project Management
- Strategic Planning