Hello. I'm a SEO content and brand writer working in Liverpool, Manchester, and all places in between. I help businesses of all sizes create content which connects, converts and compels.
Combining data, market analysis and customer feedback - I look beyond the immediate and use a combination of creativity, strategy and deeper understanding to create compelling brands, content and campaigns, which align with the wider business goals & objectives.
It is my belief that all content should serve a purpose, and getting to the root of why something is being done is crucial to connect with your audience. Every action should have a reaction. And creating content which performs is one of my specialities.
I also love food, travel and gardening - and you'll usually find me combining all 3 in some capacity, growing my own veg and delivering it to friends and family near and far.
Work history
M
M
Brand ManagerMAGO
Manchester, United KingdomFull Time
Moving officially into the Brand Manager role, I took the lead on all written
elements. Managing a creative team to orchestrate a full brand redesign.
Taking MAG-O forward and evolving the brand into MAGO, a digital airport
services provider.
I ran branding workshops, and worked with the creative team to create a new
look, tone and style for the brand, having got to the ‘why’ behind the MAGO
core values, and aligning both brand and business strategy. Writing fresh and
thorough brand guidelines. I was, and am, the “guardian of brands”, ensuring
consistency and quality at every touchpoint
M
M
SEO ManagerMAGO
Manchester, United KingdomFull Time
SEO manager responsible for all commercial traffic for Manchester, Stansted
and East Midlands airports inc; retail and booking domains. Ensuring best site
practises were being actively followed, from technical SEO and speed to
on-site content conversion and page purpose.
Using tools and metrics to best define successful content, I was tasked with
looking at ways to increase the funnel for traffic into the site - through
additional relevant content, optimising underperforming pages and specific
content & inlink campaigns. A campaign I am most proud of brought in 125k
of organic revenue in 6months for Manchester alone.
+ Show more
Skills
- Copywriting
- Content Strategies
- SEO
- SEO Campaigns
- Branding
Education
S
S
BA (Hons) Marketing ManagementSouthampton Solent
Southampton, United Kingdom
A course focused on buying and forecasting, marketing and strategic communications. Central topics being customer and consumer behaviour, brand positioning, the scope of online and offline communication, and the analysis of key marketing metrics such as return on investment and click-through rates.