Rhonda Drakeford

Director at Darkroom

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  • LocationUnited Kingdom

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About me

 

After graduating from BA Graphic Design at Central St. Martin’s in 1996, Rhonda went on to start the design consultancy Multistorey [www.multistorey.net] with Harry Woodrow. With Rhonda at the helm, Multistorey became known Worldwide for it’s innovative work in the fields of branding, art direction, packaging and exhibition design. With a strong knowledge of process and craft, whether traditional or pioneering, and a personal interest in interior design, Rhonda began to develop products and work occasionally in spacial design. In 2009, Rhonda joined forces with Lulu Roper-Caldbeck to launch Darkroom, a platform for their own collections and curations of work by international designers and craftspeople. In July 2015, Darkroom launches an interior design and styling consultancy. Darkroom is an independent online shop and design label, with 2 shops based in London. Our flagship store is on the beautiful Lamb's Conduit Street and our second is in Selfridges department store. Our goal is to provide a stimulating antidote to the generic and bland, whilst also recognising the basic human desire for beauty and comfort. We believe that good design should be accessible to all and can come from the most unlikely corners of the world. We’re drawn to graphic contrasts, the geometry found in tribal patterns, and the structural simplicity of modern and postmodern design. Our ranges are an eclectic mix of handmade accessories for men, women and the home, including bold jewellery, objets d’art, graphic prints, textiles, stationery, homeware, soft furnishings, leather goods, bags and more. Whilst some of our pieces naturally lend themselves to either men or women, many items are apropos for both. We champion emerging and undiscovered designers and artisans in order to bring together our large range of exclusive items, special commissions and our own Darkroom Collections. Through unique collaborations and our own output, we aim to present a unified aesthetic across a continuum that celebrates craftsmanship, colour and texture, with a genuine respect for creators and an engagement with design traditions. Darkroom is not like other design shops. Since 2009 our signature black-walled space has been the backdrop for distinct yet complimentary pieces to come together. Rejecting regular principles of merchandising by genre and gender, we prefer to create dynamic, mixed installations based on texture, colour and form. A visit to Darkroom encourages lingering, getting lost and discovering something new.

Skills

 

  • Corporate Identity
  • Print Design
  • Art Direction
  • Set Design
  • Creative Direction
  • Interior Design
  • Product Design
  • Concept Development
  • Graphic Design
  • Visual Styling

Work history

Currently

Owner

Multistorey

Jul 1996

Currently

Director

Darkroom

Dec 2009

Education

1996

Graphic Design

Central St Martins School of Art

Aug 1993 - Aug 1996