Work history
Z
Z
Meta ResearcherZappi
London, United KingdomFull Time
• Product Led Growth – advising on Behavioural Science techniques to improve product uptake (social proof, heuristics) and habitual use of our tools, creating a literature review to guide future strategy; assessing user behaviour through A/B testing and analysis using Fullstory; I managed a small team to create taxonomies and tagging to improve the freemium product predictive model accuracy; interpreting the model to write actionable recommendations for customers as a result of our predictive tools, acting as the first customer gain on our product led journey.
• Sustainability – member of the Market Research Society’s Sustainability Council, campaigning for NetZero Pledges across the global market research/insights industry; writer of multiple articles and reports on this initiative, including a guide to Net Zero for international insights societies, successfully persuading multinational organisations to adopt the pledge; organised and independently led a workshop which founded the MRS’s Young Person’s Sustainability Collective, which I sit on as liaison to the Sustainability Council; frequent qualitative data gathering through interviews with external C-suite leaders; managing a Sustainability Intern, advising on Zappi’s CSR efforts and future initiatives through qualitative competitor analysis.
• Meta Research - conducting meta-analyses across multiple products and thousands of adverts to gather insight into wider trends within market research, using Tableau for data visualisation and communicating findings through academic-style papers to deliver insight; frequent use of Microsoft Office, Google Slides and Sheets.
Sustainability InternDai
- London, United KingdomInternship
Informed future sustainability branding through competitor analysis and academic literature; aided in the successful completion of a B Corp assessment certification; advised on sustainable packaging; taught a seminar to all employees on environmental sustainability and recycling guidelines; advised on creation of sustainability KPIs for the company; writing blogs for the site on the theme of sustainability.
Skills
- Qualitative Research
- Sustainability
- Behaviour Change
- Writing
- Actionable Insights
- Management
- Presentations
Education
MPhilUniversity of Cambridge
- Cambridge, United Kingdom
The master’s is designed to develop skills in using a range of technologies assisting data collection and analysis; qualitative and quantitative social science research methods, including interviews, surveys, NVivo, and SPSS. Thesis: qualitative, in-depth interviews and thematic analysis using NVivo.
W
W
BachelorWarwick University
- Coventry, United Kingdom
Focusing on sustainability, with a third of modules in Psychology, the degree provided me with a capacity for interdisciplinary thinking, analytical skills, and the ability to apply theoretical concepts to real-world problems. I achieved first class in my dissertation: I organised & curated an art exhibition, advocating for investment in art therapy for university students.