Rhys Hillan
Available

Rhys Hillan

ResearcherLondon, United Kingdom
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Paula Niewiadomska
Rhys Hillan
Available

Rhys Hillan

ResearcherLondon, United Kingdom
Work history
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    Meta ResearcherZappi
    London, United KingdomFull Time
    • Product Led Growth – advising on Behavioural Science techniques to improve product uptake (social proof, heuristics) and habitual use of our tools, creating a literature review to guide future strategy; assessing user behaviour through A/B testing and analysis using Fullstory; I managed a small team to create taxonomies and tagging to improve the freemium product predictive model accuracy; interpreting the model to write actionable recommendations for customers as a result of our predictive tools, acting as the first customer gain on our product led journey. • Sustainability – member of the Market Research Society’s Sustainability Council, campaigning for NetZero Pledges across the global market research/insights industry; writer of multiple articles and reports on this initiative, including a guide to Net Zero for international insights societies, successfully persuading multinational organisations to adopt the pledge; organised and independently led a workshop which founded the MRS’s Young Person’s Sustainability Collective, which I sit on as liaison to the Sustainability Council; frequent qualitative data gathering through interviews with external C-suite leaders; managing a Sustainability Intern, advising on Zappi’s CSR efforts and future initiatives through qualitative competitor analysis. • Meta Research - conducting meta-analyses across multiple products and thousands of adverts to gather insight into wider trends within market research, using Tableau for data visualisation and communicating findings through academic-style papers to deliver insight; frequent use of Microsoft Office, Google Slides and Sheets.
    Dai logo
    Dai logo
    Sustainability InternDai
     - London, United KingdomInternship
    Informed future sustainability branding through competitor analysis and academic literature; aided in the successful completion of a B Corp assessment certification; advised on sustainable packaging; taught a seminar to all employees on environmental sustainability and recycling guidelines; advised on creation of sustainability KPIs for the company; writing blogs for the site on the theme of sustainability.
Skills
  • Qualitative Research
  • Sustainability
  • Behaviour Change
  • Writing
  • Actionable Insights
  • Management
  • Presentations
Education
    University of Cambridge logo
    University of Cambridge logo
    MPhilUniversity of Cambridge
     - Cambridge, United Kingdom
    The master’s is designed to develop skills in using a range of technologies assisting data collection and analysis; qualitative and quantitative social science research methods, including interviews, surveys, NVivo, and SPSS. Thesis: qualitative, in-depth interviews and thematic analysis using NVivo.
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    BachelorWarwick University
     - Coventry, United Kingdom
    Focusing on sustainability, with a third of modules in Psychology, the degree provided me with a capacity for interdisciplinary thinking, analytical skills, and the ability to apply theoretical concepts to real-world problems. I achieved first class in my dissertation: I organised & curated an art exhibition, advocating for investment in art therapy for university students.