Work history
Junior CopywriterGVC Group
- London, United KingdomFull Time
- Oversight and creation of copy for the brand PartyPoker. Communicating the brand tone of voice for a variety of campaigns for key sporting events for both online and offline content i.e. Super Bowl LIV & Australian Open.
- Formulating project briefs with Account Management and Client teams for large projects, ensuring brand USPs is conveyed.
- Proofreading marketing material and page construction for the branded website – HP slider, PLPs & client banners.
- Delivery of quality copy in a fast-paced environment
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Copy Team Intern / Trans-creatorKindred Group Plc.
- London, United KingdomInternship
Successful creation and delivery of brief-led copy for a multitude of in-house brands - Unibet, Maria Casino, Bingo.com & iGame. Working closely with brands to communicate their profile and TOV.
Sporting events include the Premier League, Royal Ascot and Cheltenham.
o ECRM-focused projects, formulating newsletters around key sporting events, increasing brand awareness and engagement. Weekly newsletters based on new slot games and large sporting events with engaging betting odds.
Translation co-lead for the European market, sourcing 3rd party translators covering x languages for specific brands and managing on-time delivery for brands/clients—use of company programs such as Jive, Confluence and Lionsbridge.
Developing a strong relationship with the Traffic team, and managing coordination for the workflow of ongoing copywriting projects and delivery dates. Budget ownership and annual projection forecasting