Projects credited in
- New York Times: Using AI to host better conversationsUsing Perspective, The New York Times was able to triple the number of articles on which they offer comments, and now have comments enabled for all top stories on their homepage. We hope more organizations consider using Perspective to help host better conversations. EMEA Brand Studio collaborated on this film project with Jigsaw and the NYT. Film company Lonely Leap.6
- Sainsbury's: The Bude TunnelThis is the story of the Sainsbury’s tunnel that unexpectedly won Christmas in Britain in 2018. After the supermarket became a tongue-in-cheek local attraction on TripAdvisor, we saw an opportunity to transform an internet joke into a jaw-dropping Christmas light spectacle. Taking the joke further than anyone could imagine, we decorated our tunnel with an immersive light and music experience, powered by 100,000 pixels of LED light. Always one for whimsy, Britain delighted in this preposterously3
- NATIONAL AUTISTIC SOCIETY - TOO MUCH INFORMATIONNearly everyone’s heard of autism, but not many people really understand it. Only 16% of autistic people and their families think the public understand autism in a meaningful way. The National Autistic Society want to close that empathy gap. They want to help people understand what it’s like to have autism. To help people understand what it can feel like to experience sensory overload, as well as recognise it when they see it, Don't Panic London created the National Autistic Society's biggest autism awareness campaign to date, Too Much Information. It kicked off during World Autism Awareness Week on 2nd April 2016 with our hero film "Can you make it to the end?" and will run for two years.
- GREENPEACE - THE LITTLE EXPLORERAt the ice edge, Greenpeace has ask Don't Panic to create a video to spread awareness of the destructive fishing in the Arctic and #SaveTheArctic. A child’s dream becomes real… Perhaps a bit too real? Something’s happening at the bottom of the Arctic ocean. Follow our little explorer and find out for yourself. #SaveTheArctic
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