I have over 24 years of FMCG packaging, branding and communication experience, delivering strategically driven creative ideas across international clients and brands - the last 10 working predominantly within premium tobacco, alcohol and technology.
A vibrant and engaging attitude, I’m both creatively conceptual and a pragmatic thinker with
a strong, collaborative approach to helping clients and brands stay fresh, relevant and ahead
of the game.
I’ve created global brand toolkits including ABL /BTL communication, retail, activation and film
- utilising innovative technology and platforms to maximise brand impact. I also have expertise in concept ideation, brand creation, naming, product design and copywriting.
This versatility allows me to be creatively agile. Mirroring the ever increasing pace of our daily life, I ensure brands possess the ability to adapt - flexing and displaying their most important attributes in the most creative way possible.
The greatest reward is making people genuinely care about your brand.
This is where I shine.
Skills
- Packaging Design
- Art Direction
- Creative Direction
- Strategic Design
- Strategic Thinking
- Communication Design
- Creative Copywriting
- Brand Architecture
- Concept Creation
- Concept Development