I’m a creative brand marketer fuelled by compassion, curiosity, and quality.
I come from a varied background, covering many disciplines, but am most happy when telling stories. I’m a hands-on marketer and art director with a love of design, technology, and developing smart, creative solutions to problems. You can find out more about me at www.richardparson.com.
Projects
- Rochester at WarRochester & War was the culmination of three years of degree-level work, in a social history project in collaboration with many heritage organisations in Rochester, Kent. An editorial-based book that took aspects of local history and told their stories in a contemporary style, through the medium of fashion imagery, making them more digestible by students.
- Friends of the Guildhall MuseumsThe Friends of the Guildhall Museums is a group which supports the work of two important but very different elements of Medway’s heritage - the Guildhall Museum in Rochester and the Old Brook Pumping Station in Chatham. Supporting the Guildhall Museums will help conserve our local history for generations to come through specialist events and opportunities designed to educate and inspire, telling the stories of the Medway Towns. As Communications and Promotion Secretary I oversaw the design, development and execution of the brand creation and continue to manage all marketing and promotional sides of the organisation. From digital mailing-list publications, to the printed advertising and membership forms, my role within the organisation is to ensure the brand is current, enticing, and accessible to anyone with a passion for history and learning.
Work history
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Marketing CoordinatorThe Workshop
- London, United KingdomFull Time
As Marketing Coordinator, I was responsible for developing and coordinating the international marketing, digital, PR, and internal communications strategy for The Workshop. Spread across two countries, I worked closely with an outstanding team from HR and recruitment to product and security to deliver a cohesive brand experience both internally and externally.
I coordinated the workload of the Corporate Market Team, Project managing all marketing and Creative projects, from corporate growth and strategy, to employer branding and staff retention + growth.
My role also included, but was not limited to:
Managing internal comms on employee engagement programmes (internal events, communication, trainings & workshops, awards programmes)
Acting as Brand guardian to ensure brand consistency across territories (Spain & UK)
Support senior management team with quality drafts & tenders for new clients, agency pitches, legal agreements, and manage media planning for campaigns.
Raising brand awareness through campaigns, b2b media creation, tracking and monitoring engagement and reporting of online campaign analysis.
Coordinate and support events such as conferences, staff parties, internal events, hackathons and more.
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Marketing OfficerIngrams Technologies
- Rochester, United KingdomFull Time
Ingrams Technologies is a defence and security consultancy focused on precision weapons development and avionics upgrades. I joined the company in its infancy, developing the brand and its position as a key player in the defence market.
As Marketing Officer, I was responsible for the growth and image of the company, from its inception. All publications, presentations and proposals the company issued, fell within my remit, along with maintaining all company communications and media.
I played an active role in business negotiations, acquisitions, and strategy. My role also encompassed the duties of Office manager initially before I hired and trained a team of office and support staff who continue to manage the company today.
From managing all company communications, to actively engaging with clients and dignitaries, my role was broad and varied.
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Skills
- Film
- Art Direction
- Fine Art
- Design
- Indesign
- Photoshop
- Marketing
- Communications
- Strategy
- Project Management
Education
BA(Hons) Fashion Media PromotionUniversity for the Creative Arts
- Rochester, United Kingdom
Specialising in Art Direction and Brand Development.
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Fashion Promotion CommunicationSouthampton Solent University
- Southampton, United Kingdom
Diploma in Higher Education - Fashion Promotion & Communication.
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Awards
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Medway Leisure, Culture & Tourism Heritage Project AwardMedway Council
Nominee for the Heritage Project Category for involvement with the Friends of the Guildhall Museums.