I have a huge passion for bringing brands to life, releasing their full potential and strengthening the connection between them and their fans. I feel that standard advertising/marketing no longer has such a strong impact in today’s world. The “Pepsi Generation” is over. The market is becoming so crowded that we are choosing to zone out from all the noise around us. Brands now really have to connect and engage with their customers to earn their trust, in order to turn them into fans, not just customers. The brands that really understand this and focus on their true fans are the ones thriving. Recently, Monster gained a bigger market share than Red Bull. They have done this by investing all their resources into cultivating brand love by converting their target market into fans who then go on to influence and recruit mainstream customers, resulting in a marketing team of millions. Scotch & Soda, in my opinion, is another example of a brand that is nailing it. Their recent marketing campaign ‘The Story of Things,” combined with your collaboration with Airbnb offers fans a platform to connect with the brand on a never imaginable level. The chance for them to live and breath the brand in the place the brand was born, Amsterdam. For me, this highlights how Scotch & Soda’s is more than just a clothing brand. It offers you a platform to succeed, enabling you to be the best you can be and connects with their fans on a whole new level. People don’t buy a product for its content; they buy it for its context, for what it stands for and what it means to them.
Responsible for being the brand’s visual guardian across all sectors of the company (branding, digital, print, POS, products etc.) whilst also creating and executing the digital marketing plan across all digital platforms, consisting of; social media (creating content, executing and paid advertising), website (design, creating content, executing, day-to-day running and analytics/performance), SEO and email marketing.
Recently the company has gone through a major re-brand, my role has consisted of managing the development of the new website from concept to reality, SEO, managing social media and creating social media campaigns, to aid sales with creative POS materials and in store promotions, create advertising campaigns, trade and consumer marketing and brand activation (digital and physical), and also managing the re-design of the company’s branding and packaging (over 350 SKU's).
When my internship came to an end, I was offered the opportunity to stay on to work closely with the CEO and head of design, with my main focus being to help build the brands awareness and following, globally. This included launching and managing their social media campaign on multiple social media platforms, re-designing their branding, as well as building and designing a new website.
As a branding and packaging design agency Design Activity are experts in creating and applying ideas that bring tangible commercial benefit to their clients. During my time at Design Activity, I was lucky enough to be involved in a few live projects for Gatorade and Nivea for Men, as well as working on my own project on the side. With a client list including HiPP Organic, Cadburys, Nivea For Men, Gatorade and Kenco, their experience is vast and covers a wide range of sectors. They bring fresh perspective to every new project whether it focuses on branding, packaging, print or shopper marketing. With their focus on clients' ROI, Design Activity are incredibly proud to have been awarded four DBA Design Effectiveness Award's, rigorously judged on the results achieved. Specialties: Packaging design, Branding, Point of sale, Gift packaging, Shopper marketing.
Working with the head of design and the CEO, I was a part of the internship program of the Extreme brand. Designing and concepting a wide range of consumer electronics and a body care range. I was also responsible for creating content for all social media platforms and our Brand Activation (the main strategy being to create events all around the country to boost the brands awareness and folowing in the UK).