Richard Pilbeam

Creative Director

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  • LocationUnited Kingdom

Projects

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About me

 

I have a huge passion for bringing brands to life, releasing their full potential and strengthening the connection between them and their fans. I feel that standard advertising/marketing no longer has such a strong impact in today’s world. The “Pepsi Generation” is over. The market is becoming so crowded that we are choosing to zone out from all the noise around us. Brands now really have to connect and engage with their customers to earn their trust, in order to turn them into fans, not just customers. The brands that really understand this and focus on their true fans are the ones thriving. Monster is a great example of this. They have invested all their resources into cultivating brand love by converting their target market into fans who then go on to influence and recruit mainstream customers, resulting in a marketing team of millions. Scotch & Soda, in my opinion, is another example of a brand that is nailing it. Their recent marketing campaign ‘The Story of Things,” combined with their collaboration with Airbnb offers fans a platform to connect with the brand on a never imaginable level. The chance for them to live and breath the brand, in the place the brand was born, Amsterdam. For me, this highlights how Scotch & Soda’s is more than just a clothing brand. It offers you a platform to succeed, enabling you to be the best you can be and connects with their fans on a whole new level. People don’t buy a product for its content; they buy it for its context, for what it stands for and what it means to them. I am currently looking for a new opportunity to help enable brands to be the best they can be. I feel I have a lot to offer and would thrive in succeeding if given the chance…

Skills

 

  • Packaging
  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Corporate Identity
  • Art Direction
  • Brand Design
  • Brand Identity
  • Design
  • Marketing
  • Problem Solving
  • Relationship Management
  • Logo Design
  • Customer Service

Work history

Currently

Creative Director

Liberate Media

Jan 2015
  • Full Time
  • Liberate Media is a creative agency I started in my spare time last year, specialising in branding and digital marketing. But due to client’s needs and success, (quadrupling some client’s social media following in 3 months and hitting 60 million YouTube views with another) this has become a full time job since October this year. Liberate believes your brand isn't what you say it is, its what your fans say it is. We are based on earned media; turning your customers into advocates. Why have a marketing campaign that cost your thousands when you can have a marketing team of thousands?

2016

Branding & Digital Manager

Belazu

Jan 2016 - Sep 2016
  • Full Time
  • Responsible for being the brand’s visual guardian across all sectors of the company (branding, digital, print, POS, products etc.) whilst also creating and executing the digital marketing plan across all digital platforms, consisting of; social media (creating content, executing and paid advertising), website (design, creating content, executing, day-to-day running and analytics/performance), SEO and email marketing.

2016

Branding Executive

Belazu

Jan 2015 - Jan 2016
  • Full Time
  • Recently the company has gone through a major re-brand, my role has consisted of managing the development of the new website from concept to reality, SEO, managing social media and creating social media campaigns, to aid sales with creative POS materials and in store promotions, create advertising campaigns, trade and consumer marketing and brand activation (digital and physical), and also managing the re-design of the company’s branding and packaging (over 350 SKU's).

2014

Branding & Social Media Executive

Edward van Vliet

Jan 2014 - Sep 2014
  • Full Time
  • When my internship came to an end, I was offered the opportunity to stay on to work closely with the CEO and head of design, with my main focus being to help build the brands awareness and following, globally. This included launching and managing their social media campaign on multiple social media platforms, re-designing their branding, as well as building and designing a new website.

2013

Packaging & Branding Design Intern

Design Activity

Oct 2013 - Dec 2013
  • Internship
  • As a branding and packaging design agency Design Activity are experts in creating and applying ideas that bring tangible commercial benefit to their clients. During my time at Design Activity, I was lucky enough to be involved in a few live projects for Gatorade and Nivea for Men, as well as working on my own project on the side. With a client list including HiPP Organic, Cadburys, Nivea For Men, Gatorade and Kenco, their experience is vast and covers a wide range of sectors. They bring fresh perspective to every new project whether it focuses on branding, packaging, print or shopper marketing. With their focus on clients' ROI, Design Activity are incredibly proud to have been awarded four DBA Design Effectiveness Award's, rigorously judged on the results achieved. Specialties: Packaging design, Branding, Point of sale, Gift packaging, Shopper marketing.

2013

Design & Branding Intern

The Extreme Sports Company

Jul 2013 - Sep 2013
  • Internship
  • Working with the head of design and the CEO, I was a part of the internship program of the Extreme brand. Designing and concepting a wide range of consumer electronics and a body care range. I was also responsible for creating content for all social media platforms and our Brand Activation (the main strategy being to create events all around the country to boost the brands awareness and folowing in the UK).

Education

2015

Industrial Design and Technology

Loughborough University

Sep 2011 - Jul 2015

2011

A Levels

Eastbourne College

Sep 2009 - Jul 2011