About me

Editor/Senior Content Specialist with over 10+ years of experience writing and evaluating pricing in the travel + leisure sector. Strong focus on pieces related to aviation, e-commerce, and brand recognition with an emphasis on SEO optimisation and B2C informative content.

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Projects credited in

• 2

  Lenstore - Brand and Product DesignWhen Lenstore wanted a brand and product transformation to drive better brand recognition as well as improve conversion, I created a new brand with personality that allowed them to resonate better with their core demographic, as well as a product experience that improved conversion and the overall customer experience. This included work for their e-commerce website as well as a number of other branded websites in their ecosystem.

Work history

Content EditorTripAdvisor
Aug 2009 - May 2020Boston, United StatesFull Time