Leading change & making good things happen between brands, agencies and talented folk. International Marketing, Digital & Communications. Much travelled. You'll find me on twitter @londonrobinson. Managing Director of Econsultancy and Oystercatchers. I specialise in accelerating Marketing performance & Digital transformation. Chartered Marketer, accredited Management Consultant, Fellow of both the Royal Geographical Society & The Royal Society of the Arts. Award winning Diversity advocate. Named in the top 12 men championing women in the workplace by the Financial Times, a 'Male Agent of Change' & one of the top 30 men challenging gender inequality by the Women’s Business Council, Management Today and Yahoo Finance. Winner of the Major's Diversity Champion of the Year & runner-up as Equality Advocate of the Year at the Women in Marketing Awards. Vice-Chair of The Ideas Foundation, Board Member of Creative Equals, BAME2020 & Token Man, the first male SuperMomma for SheSays and an Ambassador for The Marketing Academy Foundation. Regular mentor for the NABS 100 Club and Magnificent Generation and proud to be called a 'Campaigner for increased diversity in the industry' by The Huffington Post. Published by the Wharton School of Advertising, regular columnist for Marketing Week, sometime Brand Expert for Channel 5 News and Visiting Lecturer at both The European School of Advertising and the #FutureLeaders Programme which identifies and empowers the next generation of female Creative Directors. Final round Judge for a whole lot of awards including the UK & European EFFIEs, MAA DoDifferent and The Marketing Academy's Scholarship Programme. Remarkably slow marathon runner (London, Edinburgh and Tresco). Creator & Expedition Director of the2012 Mount Everest expedition with Kenton Cool to fulfill a century old pledge between the IOC and Great Britain to place an Olympic Gold medal on the summit .
Projects credited in
- Top career advice from 20 icons in design, photography, fashion & moreLooking for career advice? A mentor? Some friendly and constructive feedback? We got you! Excitingly 30+ incredible industry experts across publishing, photography, design, creative, fashion, music, marketing, digital, tech and more are on-hand to help answer your burning career-related questions in our Asks hub. Meet 20 of them below and discover their top tips! So, if you have a career question that you’d love the best in the business to help with, hop this way.66
- Get career advice from It’s Nice That, Dazed, D&AD, Rankin & moreLooking for career advice? Excitingly 30+ incredible experts from across the creative industries have generously agreed to help answer your burning career-related questions. So, if you have a career question (examples below) that you’d love the best in the business to help with, just post it here on our Asks hub! Our ‘Asks experts’ include: Priya Matadeen - General Manager, Commercial, Dazed Holly Tucker - Founder, Holly & Co Alex Bec - Co-founder, It's Nice That Gemma Greaves - Chief Executive41
London, United KingdomFull Time
Managing Partner of Econsultancy, the global home of Modern Marketing Excellence, thought leadership and digital marketing best practise. We work with some of the world's biggest businesses, helping their brands and Marketers to digitally transform. Focused on delivering best-in-class Marketing Transformation & Capability programmes for customer-led brands & agencies that are fuelled by the possibility of Digital. We are the architects of the Modern Marketing Model (M3), a radical new framework that enables Marketing and Digital teams to come together as one for the benefit of the customer.
- London, United KingdomFull Time
One of five Partners in Europe's leading Management Consultancy specialising in accelerating Marketing Performance. Architect of modern Marketing Excellence, a methodology uniquely designed to enable CMOs to transform their Marketers from competent to Practioner through training, ways of working, capabilities and culture. Proud to see our work awarded "Most Acclaimed Marketing Training Programme 2016" and Oystercatchers identified as the UK's "Leading niche Marketing Consultancy 2016" & "Most outstanding management consultancy for Marketing 2017". In parallel Oystercatchers has been recognised as 'Consulting Excellence' by the Management Consultancies Association. Part of the team voted the UK's leading Intermediary by the IPA (May 2013). Acquired by Centaur Media (October 2016) and excited about the challenge ahead.
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- Creative Consultancy
- Business Startups
- B2B B2C