Richard Smith

Richard Smith

Senior Conceptual Art Director & DesignerUnited Kingdom
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Giorgio Gremigni
Richard Smith

Richard Smith

Senior Conceptual Art Director & DesignerUnited Kingdom
About me
I’m a Senior Conceptual Art Director and Designer specialising in Sports, Outdoor and Fashion brands. I’ve delivered a vast range of work including print, social, event, experiential and fully integrated global 360 campaigns for Canterbury, Speedo, Berghaus, Ellesse, Lacoste, Ted Baker, Max Factor, Becks, Channel 4, Disney, ICA, Design Museum and Atlantic Records. I combine hands-on technical knowledge with strong conceptual skills to produce brand defining work. I’m confident working with professional sports talent and world-class image makers, from teams including England Rugby who I shot with the photographer David Bailey, to Michael Phelps, the greatest Olympian of all time. I'm a calm, assured lead on even the most challenging projects. I've captured football, rugby, tennis, mountain biking, swimming and BASE jumping, art directed shoots in South African townships, underwater stages, world famous stadiums, in studios, at altitude across Europe and on iconic beaches from America to Australia. As a side project I'm also co-founder of Smithtown, an experimental graphic art and design studio. We collaborate with up-and-coming brands and have exhibited at the Design Museum. smithtown.co.uk
Projects
  • David Bailey & England Rugby
    David Bailey & England RugbyConcept and Art Direction for the launch of the new relationship between Canterbury and England Rugby with photography by the legendary David Bailey. Ground staff, chefs, junior players, and RFU staff were also photographed and celebrated alongside the the first team players. The project spanned Print, Digital, Instore and a Launch Event.
  • Speedo
    SpeedoArt Direction for Speedo. A series of images for global use in Print, Digital and Instore.
  • Buzzbike
    BuzzbikeDesign for the new Buzzbike brand including Identity, Website & App design.
  • Ellesse
    EllesseConcept and Art Direction for iconic Italian brand Ellesse. The project spanned Print and Instore.
  • Becks
    BecksDesign and Art Direction of limited edition Becks bottles.
  • Lacoste: Dot Fade
    Lacoste: Dot FadeConcept and Art Direction for Lacoste's 'Dot Fade' range. Ran as Print and Digital.
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Work history
    F
    F
    Senior Conceptual Art Director & DesignerFreelance
    London, United KingdomFull Time
    P
    P
    Senior Art Director & Creative ManagerPentland Brands
     - London, United KingdomFull Time
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Skills
  • Fashion
  • Advertising
  • Film
  • Art Direction
  • Digital
  • Design
  • Creative Direction
  • Online Campaigns
  • Outdoor Campaigns
  • Print Campaigns
  • TV Campaigns
  • Illustrator
  • Indesign
  • Photoshop