Richard Thorpe
Available

Richard Thorpe

CopywriterLondon, United Kingdom
+ Info

14

Connections
Pip Jamieson
Francis Lane
Sonya Barlow
Richard Thorpe
Available

Richard Thorpe

CopywriterLondon, United Kingdom
About me
I specialise in end-to-end conceptual creative – ideation, strategy, and execution. I’m a copywriter, digital content strategist, and UX writer with 7+ years’ experience across a variety of international brands, startups, and platforms. I’ve worked on global campaigns, provided UX copy for pages with millions of visits, and written playbooks for multinational brands.
Projects
  • Who Is Adversent? - Brand Video
    Who Is Adversent? - Brand VideoI wrote, co-produced, co-directed, starred in, and co-edited a company video. The project was turned around very quickly, from writing to filming to final cut in just under two weeks.
Work history
    Checkout.com logo
    Checkout.com logo
    Senior CopywriterCheckout.com
    London, United KingdomPart Time
    I sit on Checkout.com’s in-house creative studio. The scope of my work includes: • Over- and below- the line conceptual marketing copy for our out-of-home, paid and organic social media, and email campaigns. • Experiential copy – both digital and print – including copy for on-site collateral, from branded walls to menus. • UX copywriting for our digital estate, including our home and sales pages. • Branding copywriting, including management of our style guide and messaging matrices, employed by our external agencies to ensure tonal consistency. • Product marketing, including naming, branding, and digital marketing campaign copy for new product release.
    Vodafone logo
    Vodafone logo
    Copywriter/Content DesignerVodafone
     - London, United KingdomFull Time
    I was a part of Studio 114, Vodafone’s in-house creative studio. I was also the lead copywriter for Vodafone’s sister brands VOXI and Talkmobile. • Lead copywriting on Vodafone’s UK brand team, responsible for copy on Vodafone’s brand-led campaigns. • Covered branding and marketing copy for Vodafone’s consumer products, including Pay monthly, Pay as you go, home broadband and Smart Tech (Vodafone’s in-house internet of things devices). • Lead copywriter for Vodafone’s digital estate, including its homepage and leading product releases. • Lead copywriter for international device launches, including Apple iPhone and Samsung S series devices. • Wrote copy for the full marketing stack, from the product messaging matrix to the digital marketing campaign (and beyond), through to retention emails for the various products mentioned above. • Liaised with external creative agencies on seasonal and brand-led OOH executions. • I also lead Vodafone’s Covid-19 response campaign (#KeepConnected), managing the UX design, copy, and content of Vodafone’s COVID-19 hub.
+ Show more
Skills
  • Copywriting
  • Ad Copywriting
  • Editing
  • Marketing
  • Content and Media Writing
  • Brand Tone
  • Brand Storytelling
  • Blog Writing
  • Editorial
  • Communications
Education
    U
    U
    First Class BA (Hons) English LiteratureUniversity of Warwick
     - Warwick, United Kingdom