I specialise in end-to-end conceptual creative – ideation, strategy, and execution.
I’m a copywriter, digital content strategist, and UX writer with 7+ years’ experience across a variety
of international brands, startups, and platforms. I’ve worked on global campaigns, provided UX copy
for pages with millions of visits, and written playbooks for multinational brands.
Work history
Senior CopywriterCheckout.com
London, United KingdomPart Time
I sit on Checkout.com’s in-house creative studio.
The scope of my work includes:
• Over- and below- the line conceptual marketing copy for our out-of-home, paid and organic
social media, and email campaigns.
• Experiential copy – both digital and print – including copy for on-site collateral, from
branded walls to menus.
• UX copywriting for our digital estate, including our home and sales pages.
• Branding copywriting, including management of our style guide and messaging matrices,
employed by our external agencies to ensure tonal consistency.
• Product marketing, including naming, branding, and digital marketing campaign copy for
new product release.
Copywriter/Content DesignerVodafone
- London, United KingdomFull Time
I was a part of Studio 114, Vodafone’s in-house creative studio. I was also the lead copywriter for
Vodafone’s sister brands VOXI and Talkmobile.
• Lead copywriting on Vodafone’s UK brand team, responsible for copy on Vodafone’s
brand-led campaigns.
• Covered branding and marketing copy for Vodafone’s consumer products, including Pay
monthly, Pay as you go, home broadband and Smart Tech (Vodafone’s in-house internet of
things devices).
• Lead copywriter for Vodafone’s digital estate, including its homepage and leading product
releases.
• Lead copywriter for international device launches, including Apple iPhone and Samsung S
series devices.
• Wrote copy for the full marketing stack, from the product messaging matrix to the digital
marketing campaign (and beyond), through to retention emails for the various products
mentioned above.
• Liaised with external creative agencies on seasonal and brand-led OOH executions.
• I also lead Vodafone’s Covid-19 response campaign (#KeepConnected), managing the UX
design, copy, and content of Vodafone’s COVID-19 hub.
+ Show more
Skills
- Copywriting
- Ad Copywriting
- Editing
- Marketing
- Content and Media Writing
- Brand Tone
- Brand Storytelling
- Blog Writing
- Editorial
- Communications
Education
U
U
First Class BA (Hons) English LiteratureUniversity of Warwick
- Warwick, United Kingdom