About me

I specialise in end-to-end conceptual creative – ideation, strategy, and execution. I’m a copywriter, digital content strategist, and UX writer with 7+ years’ experience across a variety of international brands, startups, and platforms. I’ve worked on global campaigns, provided UX copy for pages with millions of visits, and written playbooks for multinational brands.

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Projects

• 1

  Who Is Adversent? - Brand VideoI wrote, co-produced, co-directed, starred in, and co-edited a company video. The project was turned around very quickly, from writing to filming to final cut in just under two weeks.

Work history

Senior CopywriterCheckout.com
May 2022London, United KingdomPart Time
I sit on Checkout.com’s in-house creative studio. The scope of my work includes: • Over- and below- the line conceptual marketing copy for our out-of-home, paid and organic social media, and email campaigns. • Experiential copy – both digital and print – including copy for on-site collateral, from branded walls to menus. • UX copywriting for our digital estate, including our home and sales pages. • Branding copywriting, including management of our style guide and messaging matrices, employed by our external agencies to ensure tonal consistency. • Product marketing, including naming, branding, and digital marketing campaign copy for new product release.
Copywriter/Content DesignerVodafone
Apr 2019 - May 2022London, United KingdomFull Time
I was a part of Studio 114, Vodafone’s in-house creative studio. I was also the lead copywriter for Vodafone’s sister brands VOXI and Talkmobile. • Lead copywriting on Vodafone’s UK brand team, responsible for copy on Vodafone’s brand-led campaigns. • Covered branding and marketing copy for Vodafone’s consumer products, including Pay monthly, Pay as you go, home broadband and Smart Tech (Vodafone’s in-house internet of things devices). • Lead copywriter for Vodafone’s digital estate, including its homepage and leading product releases. • Lead copywriter for international device launches, including Apple iPhone and Samsung S series devices. • Wrote copy for the full marketing stack, from the product messaging matrix to the digital marketing campaign (and beyond), through to retention emails for the various products mentioned above. • Liaised with external creative agencies on seasonal and brand-led OOH executions. • I also lead Vodafone’s Covid-19 response campaign (#KeepConnected), managing the UX design, copy, and content of Vodafone’s COVID-19 hub.

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Skills

• Copywriting
• Ad Copywriting
• Editing
• Marketing
• Content and Media Writing
• Brand Tone
• Brand Storytelling
• Blog Writing
• Editorial
• Communications

Education

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First Class BA (Hons) English LiteratureUniversity of Warwick
Oct 2012 - Jun 2016Warwick, United Kingdom