Richard Thorpe

Richard Thorpe

CopywriterLondon, United Kingdom
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Richard Thorpe

Richard Thorpe

CopywriterLondon, United Kingdom
About me
I specialise in end-to-end conceptual creative – ideation, strategy, and execution. I’m a copywriter, digital content strategist, and UX writer with 7+ years’ experience across a variety of international brands, startups, and platforms. I’ve worked on global campaigns, provided UX copy for pages with millions of visits, and written playbooks for multinational brands.
  • Who Is Adversent? - Brand Video
    Who Is Adversent? - Brand VideoI wrote, co-produced, co-directed, starred in, and co-edited a company video. The project was turned around very quickly, from writing to filming to final cut in just under two weeks.
Work history logo logo
    London, United KingdomPart Time
    I sit on’s in-house creative studio. The scope of my work includes: • Over- and below- the line conceptual marketing copy for our out-of-home, paid and organic social media, and email campaigns. • Experiential copy – both digital and print – including copy for on-site collateral, from branded walls to menus. • UX copywriting for our digital estate, including our home and sales pages. • Branding copywriting, including management of our style guide and messaging matrices, employed by our external agencies to ensure tonal consistency. • Product marketing, including naming, branding, and digital marketing campaign copy for new product release.
    Vodafone logo
    Vodafone logo
    Copywriter/Content DesignerVodafone
     - London, United KingdomFull Time
    I was a part of Studio 114, Vodafone’s in-house creative studio. I was also the lead copywriter for Vodafone’s sister brands VOXI and Talkmobile. • Lead copywriting on Vodafone’s UK brand team, responsible for copy on Vodafone’s brand-led campaigns. • Covered branding and marketing copy for Vodafone’s consumer products, including Pay monthly, Pay as you go, home broadband and Smart Tech (Vodafone’s in-house internet of things devices). • Lead copywriter for Vodafone’s digital estate, including its homepage and leading product releases. • Lead copywriter for international device launches, including Apple iPhone and Samsung S series devices. • Wrote copy for the full marketing stack, from the product messaging matrix to the digital marketing campaign (and beyond), through to retention emails for the various products mentioned above. • Liaised with external creative agencies on seasonal and brand-led OOH executions. • I also lead Vodafone’s Covid-19 response campaign (#KeepConnected), managing the UX design, copy, and content of Vodafone’s COVID-19 hub.
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  • Copywriting
  • Ad Copywriting
  • Editing
  • Marketing
  • Content and Media Writing
  • Brand Tone
  • Brand Storytelling
  • Blog Writing
  • Editorial
  • Communications
    First Class BA (Hons) English LiteratureUniversity of Warwick
     - Warwick, United Kingdom