PostsProjectsExperienceTeam

Projects

• Substantiating Probably the best beer in the WorldGlobal brand restage of Carlsberg - bringing substance to probably the best beer in the World.
• If Carlsberg Did La Révolution...Celebrating Carlsberg's partnership with UEFA EURO 2016, telling the story of giving football back to the fans.

Work history

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Head of MarketingPlayFootball
Aug 2017United KingdomFull Time
- Department lead for PlayFootball, a specialist sport operations and delivery brand. Building in a startup environment with particular emphasis on digital presence and e-commerce. - Building and leading a Marketing Department equipped to grow from 16 to over 100 venues, transitioning Marketing’s role from a support function to strategic lead within a rapidly growing business. - Step changing digital presence – increasing enquiry rates by 76% within 12 months. - Launching influential and category changing campaigns and partnerships for Girls’ Football, The FA and RFU.
VO5 Brand ManagerUnilever
Aug 2018 - Aug 2011United KingdomFull Time
- Leading VO5 Styling globally. Starting as Global Brand Associate, promoted twice in two years to reach Brand Manager. - Management of global brand equity, innovation, advertising, research, and global roll out of key initiatives. - Extending leadership of UK’s #1 brand in hair styling, taking revenue from £38m to £48 in 3 years. - Development and delivery of best in class partnership with FHM Magazine in line with flagship property.

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Skills

• Brand Management
• Marketing Strategy
• Campaign Development
• Communication
• Advertising
• PR
• Digital
• Ecommerce
• Leadership
• Coaching