● Agile E-commerce Business Analyst specialising in large scale, global transformation programmes across luxury eCommerce, Digital Banking, Omnichannel Marketplaces, Mobile Apps, Investment Management, and Digital Media
● I demonstrate a strong mix of interpersonal and analytical skills, evidenced by a track record of solving clients’ people, process and technology challenges
● Accredited: BCS International Diploma in Business Analysis / ITIL 4 Intermediate IT Service Management
● Respected track record of leading and developing the performance of large scrum teams and remain committed
to leading with and defining clear and unambiguous Product Visions, User Stories & Problem statements
● Proactively seek out commercial opportunities to rapidly improve business performance and revenue growth
● Always demonstrates integrity with exceptional relationship management and stakeholder communication
skills and recognises the importance of being a trusted business partner and value-focus E-commerce Business Analyst
Work history
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Senior Omnichannel eCommerce Business AnalystGianni Versace
ItalyFreelance
Responsible for initiating and launching an ambition global shipping project alongside the CEO for world-renowned Versace International, expanding their existing eCommerce presence in 29 countries to over 100+ countries and generating an additional £8m in revenue year 1 and £10m+ by year 2.
Project Charter: Secured investment of £1m by creating and presenting the Project Charter doc to the board
Launch strategy: Planned and signed-off post-workshops the launch country waves, price book model, logistics flow and front-end user journey alongside the OMS, Salesforce Cloud Commerce & WHS logistics vendors
Requirements: Defined detailed requirements and business rules that would handle; Duties & Taxes, Invoice and the Financial flow, Returns & Refunds Process, PIM product catalogue enrichment process and the Euro price book management
Project Management: Ran Steering/ All-hands meetings to ensure timeline adherence and project progression
Reporting: Reported to the board of Directors and e-commerce teams Risks/ Issues/ Achievements/ Next Steps
Lead Salesforce Product ManagerYoox Net a Porter Group
- London, United KingdomFreelance
Responsible for managing a team of 11 Salesforce experts (product owners, developers, designer and testers). Led the group-wide Salesforce Lightning migration upgrade as part of a £350,000 per year cost-saving initiative that would help streamline the customer care and personal shopping operations.
Launch strategy: Planned and signed-off the Salesforce Lightning migration project after conducting interviews with teams in Germany, Italy, USA and Portugal.
Requirements: Developed the lightning migration story backlog and prioritised against other business initiatives
Project Management: Ran Steering/ All-hands meetings to ensure timeline adherence and project progression
CRM Strategy: Developed new digital personal shopping processes and sales conversion opportunities to improve the overall personal shopping experience and enable PS to account for more than 40% of YNAP revenue
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Skills
- Ecommerce Development
- Ecommerce Business
- Commercial Analysis
- CRM
- CRM Management
- CRM Platforms
- CRM Strategy
- Product Launch
- Fashion Beauty
- Fashion E-commerce
- Agile
- Agile Design
- Requirement Analysis
- Requirement Gathering
- Depth Interviewing
- Design Innovation
- Design Build
- Design Patterns
- Design Interaction
- User Flows
- User Insight
- User Journeys
- User Interviews
- User Testing
- User Interaction
- User Personas
- User-centered Design
- User Flow
- Process Design
- Process Improvement
- Creative Process
- Documentation
- Creative Documentary
- Presentation Design
- Presenting
- Communication Presentation
- Entrepreneur
- Creative Entrepreneur