As a designer with a passionate interest in ethics, values and grassroots activism, I believe in the implementation of honest, functional design to foster positive social change whether through education, empowerment or simply giving people something that they need in a manner that is right for them.
I have a mature, pragmatic approach to print and digital design that values function over form, balancing principles of usability, legibility and succinct, purposeful communication with a close eye for detail.
With a background in internal communications, brand communications and strategy, I have the experience and the knowledge to help brands reaffirm their core values, from volunteering with the smallest charities to working with the biggest companies.
I have worked with clients including AXA, IKEA, Unilever, SIG and Hewlett Packard Enterprise, primarily in the field of Sustainability and Corporate Social Responsibility reporting.
Projects
- Voyager | The Grand Tour (ePublication)This project was seen as an opportunity to explore editorial design through digital publishing in an effort to incorporate audio-visual material to enhance the immersive, sensory experience of exploring the Voyager mission. Building on elements of the emerging medium of immersive online storytelling, this ePublication made bold use of InDesign's digital publishing tools to create interactive and audio-visual material within an editorial eBook format.
- Windsor Leadership Trust: Strategic Brand RefreshWindsor Leadership Trust wished to refresh their brand image to reflect a sense of being modern, innovative industry leaders with a charitable purpose that was not immediately obvious. The charity’s visual identity badly needed a fresh, modern feel. More importantly, I found myself working with a brand that was struggling to understand and present itself with clarity to those they wanted to reach. A new logo was developed, referencing the famous gardens of the Windsor Castle venue with a colour
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Work history
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Graphic Design InternBurobraak
- Amsterdam, NetherlandsInternship
Primarily developing this small Social Design studio’s own brand refresh whilst working on various other branding and community design projects.
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Graphic Design AssistantThe Ayres
- London, United KingdomFreelance
Artworking, art direction and editorial design connecting predominantly in the sustainability reporting sector for large clients including Unilever and IKEA.
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Skills
- Indesign
- 1. Branding Identity
- Editorial
- Social Design
- Communications
- Branding Strategy
Education
Diploma in Professional StudiesUniversity of The Arts London (UAL)
- London, United Kingdom
An industry placement year that requires students to work a minimum of 24 full weeks in design roles that are sourced and organised by the student with minimal support. During the year I conducted two lengthy internships whilst working on a number of self-initiated, collaborative and pro-bono projects for a variety of clients.
BA (Hons) Graphic and Media Design, First Class HonoursUniversity of The Arts London (UAL)
- London, United Kingdom