Ricky Williams

Ricky Williams

Video DirectorLondon, United Kingdom
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Oscar Saunders
Ricky Williams

Ricky Williams

Video DirectorLondon, United Kingdom
About me
A qualified and experienced all round video creative who has a reputation of creating, developing and implementing new ideas and completing all tasks to a high standard. I have an employment history with some of the country’s most ground breaking and forward thinking creative brands that has given me a wealth in contacts and know how within the industry. Now mostly a branded content/ commercial video director who doubles up as a commercial creative.
Projects
  • Arsenal FC x Octopus Energy
    Arsenal FC x Octopus EnergyArsenal and Octopus Energy install electric car charging for fans at Emirates Stadium. To celebrate the installation of the new chargers, Arsenal Under-15’s goalkeeper Alexei Rojas Fedorushchenko interviewed Héctor Bellerín, Pablo Marí and Bernd Leno to learn about their views on sustainability, green energy and protecting the environment.
  • Three Mobile - Australia
    Three Mobile - AustraliaWrote and directed a short travel doc for Three Mobile and Lonely Planet to organically show that Three's data works pretty much everywhere! A great case study for branded content not looking like an ad - and is on a million+ organic views on Facebook.
  • Andy's Man Club
    Andy's Man ClubMale suicide is now a national public health emergency and lads are notorious for bottling everything in until the point of no return. Hopefully Andy's Story will inspire someone to talk and seek help. Directed by me.
  • Samsung x The Tough Mudder
    Samsung x The Tough MudderTo promote the new Samsung Galileo Smart Watch I wrote and directed a branded content piece on how the watch can help athletes of all stead.
  • NIKE - Phantom Boot Release
    NIKE - Phantom Boot ReleaseAll four corners of London came together in Peckham to battle it out as Nike released their new Phantom football boot. We created several social pieces promoting the new boot and the release event.
  • Deep Heat - The Marathon Runner
    Deep Heat - The Marathon RunnerCommercial for Deep Heat/ Deep Freeze activated around the London Marathon. The brand published this two years in a row in the lead up to the London Marathon. Written and directed by Ricky Williams.
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Projects credited in
  • The Sisterhood of Francis Road
    The Sisterhood of Francis Road"This has brought life back to a little community" — meet the women of Francis Road, the street with the highest concentrations of female business owners in London. Shop local! Thank you to; Marmelo Kitchen, Edie Rose, Ella Pop Shop, Phlox Books, Pause, Clarice Price Thomas Jewellery, Sewing and alterations services
  • For The Record: Elizabeth Uviebinené, Slay in Your Lane
    For The Record: Elizabeth Uviebinené, Slay in Your Lane"Achieving goals is great, but what we need to be really mindful of is the 'arrival fallacy', the feeling that once you achieve them it's going to make you happy" — Elizabeth Uviebinené is a successful author, but she wants to tell people that the most important thing in life is learning to enjoy the journey Filmed at AllBright
  • Freeda's Crush On with Lucy London
    Freeda's Crush On with Lucy London"Whether you're gay, whether you're an ally, whether you're non-binary... It doesn't matter how you identify, if you're queer, you're part of us." Lucy London is the director of the London Queer Fashion Show
  • Three Mobile - Iceland
    Three Mobile - IcelandAdventure style piece for online, Connor was set a series of challenges whilst travelling around a series of different locations within Iceland, using his phone and date to to assist his journeys.
  • Badger Ales x UNILAD
    Badger Ales x UNILADTo make 'beer time' better we've partnered up with UNILAD and launched the content series 'Ultimate Beer Sheds' for Badger Ales. So far the campaign has reached 82M Views, 425k Likes and 1.7M Shares on Facebook.
  • Call Of Duty: Battle Royale
    Call Of Duty: Battle Royale
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Work history
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    Video DirectorUNILAD Group
     - London, United KingdomFull Time
    In-house video director - curator and creator of all in-house and white label branded content. Writer and director of series strands and original documentaries.
    LADbible Group logo
    LADbible Group logo
    CreativeLADbible Group
     - Manchester, United KingdomFull Time
    All round video content creative. In house director/ producer/ writer of original content for branded campaigns, PR opportunities and organic video.
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Skills
  • Fashion
  • Advertising
  • Events
  • Film
  • Marketing PR
  • TV
  • Visual Arts
  • Art Direction
  • Excel
  • Office
  • Powerpoint
  • Word
  • Directing
  • Creative
  • Video Content
Education
    T
    T
    BA (Hons) English Literature and MediaThe University of Brighton
     - Brighton, United Kingdom