About me
Performance- driven and skilled Marketing assistant with 2+ years of extensive experience of working with Luxury brands in developing strategies, assisting in the content management, and completing detailed reports. Certified Marketing Management professional with excellent communication skills, strong data-driven approach, and well-developed ability to work and perform well independently or in a team.
Work history
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Marketing Interndiptyque Paris
London, United KingdomInternship
• Working with Marketing UK team and supporting core marketing activities including CRM, CEX, PR, Visual merchandising.
• Strategizing and executing PR and marketing plans for new product launches, building brand awareness to ensure maximum visibility and high qualitative coverage, and distribution of press materials, coordinate retail photo shootings, coordination of event logistics, event management and execution of PR initiatives.
• Coordinating with Press and supporting the PR agency with send outs and support in activities outside agency scope.
• Contact plan for CRM targeting strategy. Building, uploading, scheduling, tracking newsletters in Splio.
• Assist in implementing 360° Marketing Launches and ensuring the Marketing Calendar up to date with relevant information.
• Extensive customer animation (CEX) planning, strategizing, sourcing, executing, to support in-store activations across the UK.
• Tracking and evaluating the results by documenting all projects, analyzing the setbacks, and proposing an action plan to overcome the challenges faced.
• Responsible for Visual Merchandising execution across all locations. Providing constructive feedback to boutiques and ensuring that guidelines are followed while maintaining luxury standards.
Retail AssistantZARA
- Regent St., London, UKPart Time
Education
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MSc with Distinction in International Fashion MarketingCoventry University London Campus
- London, United Kingdom
Dissertation- What are the benefits of RFID technology used by Zara in improving inventory controls in the UK?
Objectives:-
1. To review the fundamental applications of RFID technology in the fast fashion retail industry, by conducting an extensive literature review.
2. To establish how Zara used RFID tags for identifying by conducting face to face interviews.
3. To identify how the retailer and consumer can benefit and identify Challenges from using RFID with the help of thematic analysis.
4. To recommend how RFID can help overcome future challenges in the retail environment.
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Bachelor of Business ManagementUniversity of Mumbai
- Mumbai, India