Singer, writer and photographer based in East London. Currently the social media manager and in-house photographer for luxury menswear magazine, The Rake. I'm also an ambassador for suicide prevention charity, CALM, and careers mentor at University of Westminster.Locked Pro Plan feature
Management of all social media and in-house photography. Feature writer, curator and styling.
As the sole social media coordinator and lead copywriter, I am responsible for all social media content creation, strategy and paid media, focusing on building the community and overall engagement on Facebook, Twitter and Instagram. I also organise, shoot and executive all influencer campaigns. As the lead copywriter, I oversee all elements of tone of voice which includes web, email, social media, press and editorial. Working closely with the design team, I create all product names, descriptions and collection press releases for Marketing and eComm (AW/SS17, AW/SS18 and 2018/19 capsules).
Senior Creative responsibilities include the hiring and on-boarding of new Creatives, client and creative troubleshooting, team leadership, process, product and team development, internal and external presentations. I also lead creative for Born Social's own social media presence.
As a Creative my core focuses were in art direction, branding, photography, graphic design and copywriting. I lead creative for all clients in Amsterdam, following Born Social's expansion into the Netherlands in early 2015. I curated and lead photography for Born Social's social content on Instagram in addition to contributing to Twitter and Medium as a writer. Externally, I gave talks on social media management for a variety of agencies and brands looking to utilise social.
I was the video lead at social media company Starcount. We launched a music platform called Be Discovered, in which I created all video content (75+ videos including interviews and live performances from artists including Little Simz, Shakka and more). I also ran and controlled Be Discovered's social media presence.
Filming, producing and editing videos for online entertainment website, Entertainmentwise.
I joined music blog Sampleface as a feature writer before becoming head of UK content the following year.
I created and managed the digital content and social media for Milton Keynes based record label RGS Music Group (formerly RGS Entertainment).