I am a content creator, photographer, writer and musician based in London. I specialise in art direction, branding, copywriting and digital content creation/curation for social media - primarily in luxury menswear. Having worked both agency and brand-side, my variety of industry experience includes B2B, FMCG, retail, music, luxury and high street fashion and more. I am an ambassador for mental health charity CALM, and a mentor at the University of Westminster. Full portfolio available upon request.Locked Pro Plan feature
As the sole social media coordinator and lead copywriter, I am responsible for all social media content creation, strategy and paid media, focusing on building the community and overall engagement on Facebook, Twitter and Instagram. I also organise, shoot and executive all influencer campaigns. As the lead copywriter, I oversee all elements of tone of voice which includes web, email, social media, press and editorial. Working closely with the design team, I create all product names, descriptions and collection press releases for Marketing and eComm (AW/SS17, AW/SS18 and 2018/19 capsules).
Senior Creative responsibilities include the hiring and on-boarding of new Creatives, client and creative troubleshooting, team leadership, process, product and team development, internal and external presentations. I also lead creative for Born Social's own social media presence.
As a Creative my core focuses were in art direction, branding, photography, graphic design and copywriting. I lead creative for all clients in Amsterdam, following Born Social's expansion into the Netherlands in early 2015. I curated and lead photography for Born Social's social content on Instagram in addition to contributing to Twitter and Medium as a writer. Externally, I gave talks on social media management for a variety of agencies and brands looking to utilise social.
I was the video lead at social media company Starcount. We launched a music platform called Be Discovered, in which I created all video content (75+ videos including interviews and live performances from artists including Little Simz, Shakka and more). I also ran and controlled Be Discovered's social media presence.
Filming, producing and editing videos for online entertainment website, Entertainmentwise.
I joined music blog Sampleface as a feature writer before becoming head of UK content the following year.
I created and managed the digital content and social media for Milton Keynes based record label RGS Music Group (formerly RGS Entertainment).