Work history
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Senior Brand Designermarimekko
- Helsinki, FinlandFull Time
Responsible of translating brand and marketing strategy into desirable creative concepts, customer journeys and visual campaign executions with a brand- driven and user centered approach.
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Lead Designermarimekko
- Helsinki, FinlandFull Time
Working as a Lead Designer in the Visual Brand Design team i'm responsible for translating brand and marketing strategy into creative concepts, art direction, customer journeys and visual design that enhances Marimekko's omnichannel brand experience.
Notable projects:
- Ecommerce UX/UI renewal
- Sub-brand visual identity and campaign Art Director
- Leading Second Hand resale platform communication concept and design
- Leading the design and creative of the brand's first web3.0 initiative
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Education
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Master of ArtAalto University Department of Design
- Helsinki, Finland
The IDBM (International Design Business Management) Masters program helped me ''future-proof'' myself as a designer, by opening up the transformative power of design as a holistic and strategic tool. Themes such as design driven innovation, integrated design and marketing, innovation management, design thinking, and design driven innovation were at the core of the coursework and literature.
The studies combined design, technology and global business development through transdisciplinary teamwork and real-life creative challenges provided by multinational companies.