Projects
Work history
Senior Creative Licensing Manager
London, United KingdomFull Time
As the Global Licensing Manager at Stella McCartney, responsible for our two biggest licensing partners adidas and Coty which account for 30% of the Stella McCartney business. Main responsibilities include elevating the brand positioning, overseeing all brand and product communication, marketing and media planning as well as commercially globally across: adidas by Stella McCartney, adidas StellaSport, adidas by Stella McCartney Barricade and for our fragrance lines Stella, POP and new product development projects.
Tasks:
* Extensive project management driving and delivering multiple complex projects on time and on budget
* Working cross-functionally across PR, marketing, social, events, ecommerce teams, WHS & Franchise, Retail, store planning, VM, legal, Sustainability, design, creative department and legal to ensure the best support for adidas and beauty across all platforms and channels
* Strong relationships builder dealing with complex organisational situations both internally and externally, confident in managing and working with senior management. Reporting directly to the CMO and the Director of Licensing
* Integrating global research to deliver and support idea selection, optimisation, competitive and post campaign analysis
* Work in partnership with the product and commercial teams to ensure commercial targets are achieved in line with the 5-year plan
* Maintain constant communication across the business
COTY:
* Brand guardian, expert on category, competition and category
* Concept development for new products launches
* Develop the marketing strategy including defining: target audiences, objectives, approach and launch strategy
* Overseeing all new product development within our beauty category. Including development of the scent, juice colour, bottle design, naming, packaging, in-store furniture’s, gifts sets and GwP
* Global campaign creation based on the product proposition in close collaboration with our in house creative team, agencies and partners
* Brief cross-functional teams and develop key workstreams and corporate activations for the launch plan
* Lead the various cross-functional workstreams during the planning phase ensuring deadlines are met and deliverables received
Adidas:
* Global media and marketing strategy planning and implementation
* Concept development, planning and execution of wholesale activities cross category with RTW and stand alone with NAP, MATCHES, MyTheresa, Harrods and GOOP
* Working with regional teams to deliver efficient marketing plans for key markets
* Aligning to the Global strategy ensuring synergies between regions as well as understanding local needs
* Driving and planning of the Global adidas by Stella McCartney SS17 collection press launch in LA with participation of Hannah Bronfman and Eniko Mihalik London launch event in Another Space with our campaign model Karlie Kloss as well as a number of local market events
* Development of press releases and seasonal brand copy
* Management of 7 digit budgets, ensuring invoicing and recharges
* Royalty management and analysis reporting for senior management
* Distribution development of DOS, Ecomm, WHS & Franchise and retail partners
* Responsible for all gifting and seeding strategies of influencers and celebrities
* Talent and influencers management
* Management of one direct report
Communication ManagerSony Music UK
- Full Time
A part of the Global marketing team, developing marketing communication and strong propositions to se-cure ranging and retention at Global RFP session, with key operators including Vodafone, Orange, Verizon and DoCoMo.
Aiding to the success of mobile phone XperiaTM M4 Aqua, which is the most ranged device in the history of Sony Mobile. Supporting mainly Global Portfolio Planners and 100+ country units.
• Interpreting consumer insight, target audience and market/competitor analysis, to optimise our product portfolio, in close co-operation with global product, portfolio and user experience teams.
• Product management and launch across multiple products such as XperiaTM Z1 & Compact, XperiaTM Z2, XperiaTM Z3 & Compact, XperiaTM Z4/3+, our SmartWear Portfolio and Lifelog.
• Developing marketing communication to increase brand awareness, by working in partnership on projects including Michael Jackson the EPIC project, FIFA 2014, UEFA Champions League 2015 sponsorship, PS4 Remote Play gaming and Spotify.
• Managing creative talent and agencies, to deliver marketing communication assets to support campaigns. Securing quality and alignment with global guidelines, whilst delivering against tight deadlines.
• Liaising and building stakeholder relationships on all levels both internally and externally. Driving multiple projects, and working cross functional with global teams such as Product Marketing, Prod-uct Management, Events, PR, Consumer lifetime value management, Digital & Social Media, 3D rendering, Marketing, Multi-channel partner excellence and Product Comms.
+ Show more
Skills
- Advertising
- Marketing PR
- Branding
- Promotions
- Corporate
- Creative Event
- Party Planning
- Promotional Event
- Brand Management
- Events PR
- Market Research
- Marketing Strategy
- Event Organisation
- Event Planning
- Communications
- Sponsorship Management
- Licensing
Education
Marketing Management
-
Marketing Management