Rikke Eriksen

Communication Manager

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Marketing PR
  • Branding
  • Promotions
  • Corporate
  • Creative Event
  • Party Planning
  • Promotional Event
  • Brand Management
  • Events PR
  • Market Research
  • Marketing Strategy
  • Event Organisation
  • Event Planning
  • Communications

Work history

2015

Communication Manager

Sony Mobile

Aug 2013 - Nov 2015
  • A part of the Global marketing team, developing marketing communication and strong propositions to se-cure ranging and retention at Global RFP session, with key operators including Vodafone, Orange, Verizon and DoCoMo. Aiding to the success of mobile phone XperiaTM M4 Aqua, which is the most ranged device in the history of Sony Mobile. Supporting mainly Global Portfolio Planners and 100+ country units. • Interpreting consumer insight, target audience and market/competitor analysis, to optimise our product portfolio, in close co-operation with global product, portfolio and user experience teams. • Product management and launch across multiple products such as XperiaTM Z1 & Compact, XperiaTM Z2, XperiaTM Z3 & Compact, XperiaTM Z4/3+, our SmartWear Portfolio and Lifelog. • Developing marketing communication to increase brand awareness, by working in partnership on projects including Michael Jackson the EPIC project, FIFA 2014, UEFA Champions League 2015 sponsorship, PS4 Remote Play gaming and Spotify. • Managing creative talent and agencies, to deliver marketing communication assets to support campaigns. Securing quality and alignment with global guidelines, whilst delivering against tight deadlines. • Liaising and building stakeholder relationships on all levels both internally and externally. Driving multiple projects, and working cross functional with global teams such as Product Marketing, Prod-uct Management, Events, PR, Consumer lifetime value management, Digital & Social Media, 3D rendering, Marketing, Multi-channel partner excellence and Product Comms.

2013

Business Consultant

Hey Jo

Apr 2013 - Aug 2013
  • Hey jo is a British sport lux brand based in the UK, designing and manufacturing luxury leggings for women. Main objective was to update the business plan, grow the brand awareness and drive sales to the online store. • Created a new business plan, defining the business concept, the market strategy, competitor analy-sis, design and development, operation and management and financial information. • Created a marketing plan emphasising on social media marketing, print media and events to grow brand awareness and drive sales. • Drafted a one, three and five year sales forecast. Within the first year the sales increased more than 10% above target, and the following year more than 30%. The success was due to an increase in the brand awareness, and sales incentives via direct mail and social media, which lead to more direct sales through the web shop, securing a higher profit margin. But also due to expansion of re-tail partners including Harrods in London and Dubai, Fitness chain Equinox in the US and net-a –porter.

2013

Director

Girlsquad APS

Feb 2012 - Mar 2013
  • Responsible for writing and implementing a new business and marketing strategy. Main objective was to make the company competitive again, cut costs and optimise the revenue. • Invested and implemented an infrastructure system optimising the internal work processes, there-fore increasing the workforce efficiency by 40%, giving financial visibility, making it possible to iden-tify overspending and dead costs, in turn improving on the cost structure and the profit margin. Re-sulting in an increased profit margin of 40%. • Negotiated long term client contracts with a price 20% increase. Successfully increased sales by 30%. • Negotiated supplier contracts to obtain better terms and a 20% price reduction • Developed a marketing plan including social media activations, reward programs and advertising in relevant online and offline channels, to promote the services and rebranding of the company. • Building and developing a team consisting of four direct reports, and 300+ freelancers.

2011

Account Manager

Trademate/gorm Larsen Nordic

Jan 2006 - Nov 2011
  • Responsible for successfully achieving a net sales growth of 125% within the first year. Sustained a profit growth over the following years, exceeding sales target by 50%. By developing and implementing account management strategies with large national accounts, optimising the internal work flow/process by 40%, cut costs and reworked the price structure. The award winning advertising agency Gorm Larsen and Partners owned TradeMate. When the recession was at its peak in DK in 2009 TradeMate saved Gorm Larsen from going bankrupt. Accounts: Nokia, L’ORÉAL, Estée Lauder, Canon, HP, Jägermeister and Royal Unibrew • Successfully increased brand awareness by creating and executing engaging marketing campaigns. • Digital marketing experience within: SEO, Email marketing acquiring new customers, building loyal-ty with existing customers and driving sales. Banner creation and affiliated marketing to drive brand awareness and sales. • Proven sales increase between 15-40% in retail. Planning and executing marketing experiences across promotions, retail staff incentives, shop in shop solutions, mystery shopping, store layout optimisation, POS asset creation across 800 outlets and 300 bars and clubs. • Management of creative talent delivering visual assets, and marketing communication to support campaign creation. • Created innovative concepts and events that has subsequently been rolled out across product launch, road shows, trade shows, PR, B2B VIP events, and workshops internally and externally. • Conducting research and interpreting insights, both pre and post campaign, to optimise and meas-ure effectiveness. • Building and developing a team consisting of four direct reports and 300+ freelancers, to meet the growing business needs aiding to the success of TradeMate.

2005

Event & Promotion Manager

Girlsquad APS

Feb 2002 - Jul 2005
  • Client and project management against experiential activity for below mentioned clients. Working across trade shows, fashion shows, consumer events, sampling activities, product launches and guerrilla market-ing. Accounts: Absolut vodka, Innocent, Moët & Chandon, Coca Cola, Nokia, Samsung, Playstation, Sony, Mi-crosoft, L’ORÉAL, Estée Lauder, Arla, Carlsberg, Tuborg and Royal Unibrew including Heineken. • Successfully increased brand awareness by 20-35%. By planning and execution of media and mar-keting plans. • Digital marketing experience within: webpage creation and SEO. Email marketing acquiring new customers, building loyalty with existing customers and driving sales. Banner creation and affiliated marketing to drive brand awareness and sales. • Responsible for all experiential marketing activations across movie premiers, store openings, prod-uct launches, road shows, retail promotions, fashion shows, photo shoots, and gorilla marketing. Executing up to 6000 promotion hours in retail outlets over a 2-month period, with a ROI between 5-25%. • Talent management of models, singers and actors. • In house trainer for L’Oreal, Clinique, Nokia, Carlsberg/Tuborg/Coca Cola and Royal Unibrew. • Managed the dedicated promotion teams for Nokia, L’Oreal, HP, Carlsberg/Tuborg/Coca Cola and Royal Unibrew. • HR responsible for 500+ freelancers nationwide.

Education

2012

Marketing Management

Copenhagen Business School

Jul 2008 - May 2012
  • Marketing Management