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Rima Sabina Aouf


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About me

I'm a digital producer, arts writer, editor and subeditor, formerly based in Sydney and now in London. I aim to use the power of the internet for good and connect audiences with the arts, with their communities and with the life of their cities. I have been one of the key editors behind culture site Concrete Playground, coming on board in 2010 when the start-up was just a few months old and going full-time in the editor-in-chief role in 2013. It is now a flourishing and trusted city guide, with 750,000+ readers each month. In 2015, we launched a redesigned site, completely rethinking the information architecture from the ground up, with urban exploration as the core function. In 2014 I completed a Grad Dip in Media Arts and Production (University of Technology, Sydney), enhancing my skills with video, photography, sound and interaction design.


  • Digital Content
  • Copywriting
  • Editing
  • Websites
  • Video
  • Strategic Planning
  • Web Content
  • Web Production
  • Communications
  • Photoshop
  • UX Design

Work history



Concrete Playground

Jan 2013 - Nov 2015
  • Day-to-day, I managed the deputy editor, city editors and a team of 30+ freelance writers to produce features, news, reviews, listings, listicles and other engaging cultural content, including native content developed together with the business team and clients. I made sure this content made it to the eyeballs of interested readers by directly managing the email newsletters and website widgets, curating existing content and overseeing the implementation of the social media strategy. Prior to the appointment of a deputy editor in early 2014, I directly managed social media. At the same time, I devised strategies for the future based on trends, analytics and audience feedback, and I crafted streamlined editorial processes to bring these strategies to life. In 2014-15 we undertook a complete and rigorous site redesign together with development and design teams, a project that won the 2015 Create Design Award for Best Website.



Bachelor of Arts Laws

University of Sydney

Jan 2016 - Jan 2016


    Graduate Diploma in Media Arts and Production

    University of Technology, Sydney

    Jul 2013 - Sep 2014