About me
• Conscientious First class Economics Graduate.
• Strategic thinker and self-starter who co-founded a digital start up aged 16.
• Experience in customer experience, product and business development, brand creation and digital marketing.
Projects credited in
- AvivaProblem Life insurance is expensive and a long term investment Insight People want to live in the NOW Solution Life insurance that encourages healthy living by saving you money Aviva health App, will offer you a better deal on your life insurance, by measuring your fitness through its health App. The cost of your policy becomes cheaper the healthier your lifestyle
Work history
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CEO & Co-FounderDigimeal
London, United KingdomFull Time
• Pitched to a senior board of judges for £20,000 investment (sponsored by the Idea Award)
• Designed the wireframes for the mobile application
• Built an MVP and integrated to a final product live on both iOS and Android app stores
• Conducted competitive analysis and developed a business plan for the business
• Managed a senior advisory board supporting myself on the project
• Conducted and managed a social media marketing campaign
• Developed a brand, conducted user testing and marketed the product amongst students
• Built and maintained strategic partnerships with influential business partners to the company such as Paragon Publishers and Love Food Hate Waste
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Customer Experience InternAviva
- Hoxton Square, London, UKInternship
• Completed deep dives and end to end user journeys on all of Aviva’s products such as Motor, Home and Travel insurance
• Curated deliverables to key stakeholders of the products with improvements points in each journey
• Gained experience using analytical tools such as IBM’s Tea Leaf and Adobe Analytics to further understand customer behaviour and support cases made to stakeholders
• Conducted AB testing on changes to the live site following QA testing
• Worked with UX teams to implement design changes to the live site
• Formed written reports summarising customer behaviour in each product to log for key stakeholders
Skills
- Team Collaboration
- Customer Behaviour
- Marketing Campaigns
- Problem Solving
- Decision-making
- Pubic Speaking
- Strategy
- Data Analysis
- Organisation
- Advanced Excel
Education
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1st Class HonoursUniversity of Sussex
- Brighton, United Kingdom
Studied Economics and International Development - this degree built upon by analytical as well as research skills