Rishabh Jaipuria

Head of Product and Marketing

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  • LocationLondon, United Kingdom

Skills

 

  • Product Management
  • Digital Marketing
  • Quality Assurance
  • Marketing Automation
  • Conversion Optimization
  • PPC Display Advertising
  • Brand Communication Planning
  • UI UX Strategy

Work history

Currently

Head of Product & Marketing

Vectone Mobile

Dec 2013
  • Vectone is a fast growing international mobile operator headquartered in London, with operations in 10 countries. Marketing: • Leading and mentoring Digital Marketing and SEO teams • Managing the creative services / design department • Overseeing design and approval of all advertising (ATL/BTL/POS/Digital/TV/Radio etc.) • Managing over 30 websites and all digital marketing assets (LPs/Banners etc) • Defining the technology road-map to improve marketing. • Developing new pricing and preposition models • CRM/Drip Email/Marketing Automation/ Analytics/ Social CRM / CMS • Driving the Brand and Communication strategy across all brands and geographies • Delivering customer retention and revenue growth targets Product management: • In charge of Product Road-map and management of all our existing products as well new product development • Designed and Launched Vectone APP (IOS and Android) across all 10 Vectone Countries • Launched Vectone Business (Unified Communication) in Vectone’s bid to diversify into SME market • Re-Launched ChilliTalk brand and redesigned Chillitalk APPs (VOIP) • Upgraded and modernized the entire BSS stack of Vectone including CRM, Customer My accounts, Card Payments setup, Re-seller Management system, Activation System etc. • Built a 25 strong offshore Product management and QA team in a bid to diversify our product portfolio and improve the quality of our services

2013

Head of Online Marketing & Sales

Vectone Mobile

Sep 2011 - Dec 2013
  • In charge of Online Marketing and Customer acquisition for our wide portfolio of telecom products and brands globally. Directly in charge of end-to-end planning and launch of our mobile services in new countries as we expand from both Product and Marketing perspective. • Led the online acquisition campaigns across 10 countries in over 25 languages • Led, mentored and trained a 25 member multicultural online marketing team • Managed all external agency relations • Designed and Launched the Delight Mobile Brand in UK, NL and Austria • Led a complete re-branding and re-positioning campaign across all our markets and Brought fresh ideas and innovation in pricing and preposition • Managed all media buying activity across all channels (Clear Channel, CBS, Online, Print, airports, TV etc.) • Strategized a number of highly successful integrated advertising campaigns for the brand in all markets across digital, print, outdoors, TV and transport • Led some of the most successful cross channel customer acquisition campaigns within the company till date. • Build and Managed a fully functional creative services department to produce the full range of branding and advertising collateral in-house • Managed the web development team to deliver re-branded websites across 10 counties in multiple languages in record timelines

2011

Online Marketing Manager

Vectone Mobile

Aug 2010 - Sep 2011
  • • Built the Online Marketing and Communications department at Vectone Mobile from ground up • Transformed Vectone into one of UK's leading online brands in the Mobile PAYG market • Delivered massive growth in customer acquisition through online • Managed all agency relations and the creative services team

2010

Online Marketing Manager

Boltblue

Jul 2008 - Aug 2010
  • • Built the Online Marketing and Communications department at Vectone Mobile from ground up • Transformed Vectone into one of UK's leading online brands in the Mobile PAYG market • Delivered massive growth in customer acquisition through online • Managed all agency relations and the creative services team

2008

Founder

Brandkore

Nov 2006 - Mar 2008
  • On Demand Marketing Tools. Online tools to quickly create, share, customize and publish your print adverts, run email campaigns or use our Business Asset Management tools to store, share and manage all your business and marketing collateral. Choose from a growing range of workflows and integration tools to suit your needs. Faster, More Effective Advertising. NO Expensive DTP software. NO Installations. NO Servers. NO Fat Paychecks to ad agencies. -- Key Words: - No Software - SAAS - Email Marketing - DTP tools on demand - Digital Asset Management - Brand Management - Marketing Resource Management

Education

2005

MSc

BI Norwegian Business School

Jul 2003 - Aug 2005
  • Management and Finance